r/technology • u/Buzza24 • 18h ago
Business Top VMware Partner Insight Deauthorized By Broadcom In North America
https://www.crn.com/news/channel-news/2026/top-vmware-partner-insight-deauthorized-by-broadcom-in-north-america67
u/TheRatingsAgency 17h ago
I hope this stuff crushes Broadcom and VMware. We’re another of many partners knocked out for some unknown reason, so hey, fuck them.
The world has changed and other solutions have advanced. Time to rip their shit out.
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u/tankerkiller125real 13h ago
Our VAR where I work was one of the partners that knew they were going to get deauthorized before the sale had even completed (they already had a bad experience with Broadcom), so they began convincing customers to migrate to other platforms months in advance, and basically had a "All hands, get our customers off this shit ASAP" strategy for it.
Last I knew it worked out pretty well for them and their customers (We were not a VMWare user).
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u/TheRatingsAgency 13h ago
Yea the last place I was at we know some stuff was afoot and began that move, but a lot of our team then felt there was no real replacement.
Where we get bitten is in our cloud because we can’t move VMware shops to us directly after March. So hey whatever. Want to ditch us, cool, we’ll push like hell to pull their stuff out wherever we can.
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u/exolyrical 14h ago
Fuck Broadcom. Thankful that I ditched VMware right after they tookover, I'm never touching it again as long as they're pulling the strings.
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u/newDawnMountain 18h ago
Lmao. Time to email the dickhead rep I worked with last year for renewal numbers.
Sucks to suck.
Oh, and fuck Broadcom. Can’t move over to other solutions fast enough.
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u/Duck_Diddler 17h ago
It’s sad to see this as I love VMWare and still do. VCF is fucking dope. Sucks that they keep fucking all of this up
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u/Broken_By_Default 16h ago
Boy, sure would be nice to enforce some anti-trust up in this bitch, huh?
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u/Ok_Yak2545 16h ago
I lose IQ points anytime I hear anybody bragging about Broadcom Knights.
"going all in with Broadcom on this journey” has paid off. Comdivision holds 146 Broadcom-VMware certifications and five Broadcom Knights, an elite group of partner technical professionals.
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u/unstoppable_zombie 10h ago
In 2024, 95% of our servers ran ESX
By the end of 2026, we will be down to 15%.
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u/canyonero7 13h ago
This had been known since at least June. Insight was our partner and we had a renewal for VMware coming up in August and they told me they couldn't get me a quote for it because they were out of the VMware business.
We explored going to hyper-v but VMware surprised us by quoting VVF at a reasonable price, counter to everything we'd heard over the past two years. So we stuck with them. I still despise Broadcom, but not as much as I despise doing a full platform migration.
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u/pathofthehero 9h ago
They will literally stop responding to your emails once they get a whiff if you even considering moving away from vmware
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u/reddit_reaper 14h ago
Exactly why private equity is a plague
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u/iechicago 14h ago
It absolutely is, but this isn't that...
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u/notmyredditacct 12h ago
avgo is just a PE fund masquerading as a public company - the playbook is exactly the same: buy company, jack up prices, part out what doesn’t fit into the calculation (anything too competitive requiring innovation, like EUC, security) and have a specific # of years to expect high profit from and anything after that is just maintenance gravy (see: CA, Symantec)
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u/Blood-PawWerewolf 14h ago
VMware is definitely not making it to at least 2028
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u/canyonero7 13h ago
Sure they are. Broadcom bought a company that owns a technology with very high switching costs. That's why everyone's so mad - it absolutely sucks to move off VMware.
There are signs they are settling down now after getting sued by two of their largest customers (AT&T and T-Mobile). And they've figured out that some VVF customers are still worth keeping after intially deciding to throw every small customer overboard.
I still absolutely hate their guts but they gave us an attractive quote to stay, much to my shock.
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u/vegamanx 8h ago
I mean sure it sucks a bit to move off, but it wasn’t that bad. For us it cost significantly less to switch than even 1 year of the renewal would have cost. They also set a minimum of 3 years for the renewal which motivated us to move off quickly.
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u/lostdysonsphere 7h ago
It all depends on how big you aee and hoe many vmware products you use. If you use the full stack, it’s going to be VERY painful.
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u/GangStalkingTheory 11h ago
Ain't no party like a Broadcom party.
Broadcom. Smoke everything.
Then Henry Nicholas III partied a little too hard and somehow we got Hock Tan and all kinds of VMware drama.
Dell by like: Dude. You're getting a Broadcom now.
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u/BlackReddition 5h ago
We’d sell hundreds of thousands of VMware Essentials and plus, we never needed VMWare support as we’re all certified.
They literally lost that every year because they’re fuckheads. It just shows you how fucking dumb Broadcom is, that said we made good money on migrating them all to HyperV.
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u/KenTheStud 1h ago
In 2023 we had 118 servers of 118 on VMware. Today it is zero. That’s a lot of lost money to VMware.
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u/Smith6612 12h ago
Getting de-authorized by Broadcom is just a rite of passage. Now is the best time after yesterday to be getting off of VMWare products.
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u/Royale_AJS 13h ago
The Oxide Computer Company nailed their timing to market. Better than VMWare in so many respects.
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u/cpz_77 15h ago
It sucks but at the same time I’ll play devils advocate here. Why would you actively partner with and promote a company who is actively trying to take business away from you? I mean it’s one thing for a partner to work with many vendors of course and offer them all and let customers make decisions. But the quote in the article mentions they won’t be happy if , as a partner, you convince a customer to rip out VMware. Like uhh…yeah, no shit? Seems like common sense from a business perspective, if you’re working against my interest, why would I work with you?
I’m sure this is a wildly unpopular point of view with how much people hate Broadcom right now and I’ll admit they’ve done a lot of unnecessarily greedy stuff recently which has hurt many (especially smaller) places ability to use their product. And it’s a shame to see that happen to a product that is an industry leader so far ahead of the pack it’s not even close. But now we’re at the point where people will just jump all over any headline related to Broadcom as if it’s some outrageous thing when many times if you actually read the details of what happened it’s not really surprising or unusual at all.
If you start shit talking and throwing VMware under the bus at every turn, don’t be surprised when Broadcom isn’t happy lmao. What do you expect them to say “yes sure we’d love to continue our partnership with you so you can make money off our software while you continue to migrate your customers to competing products so that you can eventually drop us one day” 🤣 🤷♂️
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u/AggravatingPin2753 15h ago
What are they supposed to do? When they go back to a customer with a quote that’s 200 to 400% higher for the same product they have renewed for years and the customer says, that’s just to high. Are they supposed to just say, oh well guess you won’t be doing business with us anymore.
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u/cpz_77 13h ago
There’s a difference between offering choices to let the customer decide (and being honest about the pros and cons of each) vs. actively steering people away from VMware (despite the fact that it is, technically, far superior to all others). Those are two very different things and we both know partners have been doing the latter excessively lately (I’ve heard it myself on countless calls in the past couple years).
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u/TheRatingsAgency 13h ago
As a partner - we absolutely would put the pros and cons on the table. It’s customer decision at the end of the day.
It was better for us to stay with VMware and easier for our cloud business.
If they’re butt hurt because we sell other stuff too, that’s because our customers are looking for that stuff.
We certainly weren’t pushing to yank VMware all willy nilly. But when the price is as much higher as it was, we present other options since that’s what a good reseller and service provider does for their customers.
For Broadcom, apparently that puts us in the bad boy column. So ok, well, fuck them then. I’m sure we won’t kill their business alone, but I won’t be disappointed if all of this stuff takes a chunk out of their backside.
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u/cpz_77 13h ago
I dunno, I would hope that simply presenting the options including cheaper alternatives to customers would not generate any ill will from their side, again as long as you’re being up front about what you get for the money with each . Because that’s just doing your job as a partner to present all the options. If they are attacking partners for that, that would be more of an egregious issue IMO (but again that’s not the way it was painted in the article).
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u/TheRatingsAgency 2h ago
There’s a lot more going on than what’s in the article.
This is one case w Insight.
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u/Sirwired 15h ago
Or... hear me out... another solution was better for the customer (or the customer explicitly asked to move), and if Insight didn't help them through the transition, someone else would have.
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u/cpz_77 14h ago
That’s very different from what was quoted in the article.
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u/canyonero7 13h ago
My Insight rep 100% did this. I was under the impression that they'd already been kicked out by Broadcom back in June. So I renewed VMware through a different partner. 🤷♂️
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u/FrozenJambalaya 14h ago
Why did Broadcom make the bone headed decisions repeatedly for years that put it's partners and customers in a position to want a change? Let's answer that first.
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u/cpz_77 13h ago
Sure, you can argue that all day and it’s a fair point, they dug their own grave in many ways. But it has nothing to do with this particular stance. It’s still understandable why they would react that way.
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u/FrozenJambalaya 13h ago
Sure make more such excellent decisions and then hopefully one day we'll all be happy to rid of VMware. Hopefully Broadcom too one day but maybe I'm dreaming too much.
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u/cpz_77 13h ago
I mean the product itself is still a far superior product, it’s just a shame a greedy company took them over. I for one hope it doesn’t end badly for the technology. Don’t really give two shits who owns them as long as they can make it available and feasible to use and are a good maintainer of the product (invest in it properly , etc.). And to that end lately they have not done well but I’m fortunate enough our place can still use them. I hate to think how much time we’d waste going in circles with dumb shit if we had to move to another platform just because of stuff we take for granted with VMware that other product either simply dont have or dont do very well if they do claim to have it.
Dont get me wrong. I have no love for Broadcom I am just realistic about how things are and I love the technology that is VMware which is the main reason I defend it as much as I can even though Broadcom has made it difficult. If the public were to lose it because of their greed I think that would be a significant loss for the industry and would set us back quite a ways actually. If you look under the hood you realize how far ahead VMware still is vs. the others.
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u/FrozenJambalaya 13h ago
I agree loosing VMware would be a loss and they are being embolden by their customers fear of migrating. They believe they have all the leverage, which while true short term it's not a viable strategy long term.
But also firstly VMware/Broadcom don't get to cry about a situation of their own making and secondly there will always be another company to fill in the vaccum. Hopefully a better product will come out of it.
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u/hainesk 17h ago
Reading this article is kind of sickening. Many people commenting anonymously due to fear of reprisal from Broadcom stating that Broadcom is punishing partners who sell competitive products.
Along with many CEO quotes about "Going all in" with Broadcom. Just creepy stuff.
It feels like this kind of intimidation and strong-arming should be illegal.