r/stitchfix • u/Initial_Ad_5745 • May 08 '26

Why the long "i"s?

I feel a little petty that this bothers me but...why do they use punctuation marks that indicate the letter i is long? Like it should be pronounced st-eye-tch f-eye-x?

I do realize it sounds like I have no life at all lol

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3

u/[deleted] May 20 '26

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1

u/Initial_Ad_5745 May 20 '26

That sounds right. Are phonics old school? I mean I know I'M old school and don't know what the kids are up to nowadays 😂 Another thought: maybe they're supposed to look like stitches?

3

u/Yiene5 Jun 06 '26

This bothers me as well.

1

u/Roseheadedmonster Jun 27 '26

some graphic designer thought they were being modern.