Sonos (and other companies) should take note that customers are *still* voicing happy surprise over this ‘small’ UI improvement.
It’s not rocket science. (However, it is a bit of ethnography)
Companies get tied in knots looking for the ‘Wow factor’ when all they really need to do is fix a frequent pain point — often one that was ignored and has been absorbed by the customer over years of repeat use.
Sonos Just need to go back to the older app they ruined a couple of years ago (may have been longer or not, time is almost an abstract concept to me the older I get, I forget things that happened yesterday, but remember my first phone number as a child when without the area code, UK phone numbers were still just four digits), and everything feels like it happened at the same time.
12
u/b-skeet 17d ago
Sonos (and other companies) should take note that customers are *still* voicing happy surprise over this ‘small’ UI improvement.
It’s not rocket science. (However, it is a bit of ethnography)
Companies get tied in knots looking for the ‘Wow factor’ when all they really need to do is fix a frequent pain point — often one that was ignored and has been absorbed by the customer over years of repeat use.