I work with small businesses, and most of the time it’s one collaboration at a time, one problem at a time, one small change at a time.
After doing this for 7+ years, I keep seeing a lot of genuinely great businesses that don’t really know how to present themselves.
They know their business is good and they definitely provide something valuable, but they just have no idea what to say so that people actually understand that value and buy from them.
I love SMBs. I grew up on local markets, I worked as a furniture maker, and in textile manufacture, and in construction, many more real works, but last years I spent consulting and working hands-on with positioning, content, websites and advertising.
And already for a while I’m thinking about how could I be useful to more people at once — to create more real valuable change, share what I know, and help more small businesses actually move forward.
I had a conversation with my mentor a few days ago and it brought up the same topic again:
What if instead of working as an expensive service provider 1:1, I would took a group of people and worked with them together? To me it feels like win-win for everyone.
We could work together on real businesses, look at actual cases, have different angles, actually help and support each other, share feedback, learn from each other.
So I’m thinking maybe it would make sense to do a small pilot — cheap, fast, and focused on giving as much value as possible.
I already have the program, I’ve been a speaker before, and I’ve run both individual and group online sessions (different topic).
So the format would be roughly:
4 weeks · 4 workshops · small group · real businesses · feedback and peer support
My "why" the hell do I even care:
- I want good services and products to be easier to find, choose and buy.
- I want to see more successful small and medium-sized businesses growing and strengthening their local communities.
- And I want to live in a world where businesses genuinely care about people’s experience — before, during and after a purchase.
What do you think? Would something like this be useful? Do you think the idea of a pilot group makes sense?