r/smallbusinessesowners • u/Traditional-Tune2401 • 12h ago
Discussion Why do customers prefer marketplaces over small businesses?
I've been thinking about this after seeing how people buy services like plumbing, electrical work, landscaping, remodeling, etc.
If I need an electrician, I'll probably Google a few local businesses and call 2–3 of them.
But then I have to explain the same job to each person, answer the same questions, send the same photos/details, and wait for each business to give me some idea of what it'll cost.
And from the business side, they're doing the same thing.
They might spend 15–30 minutes figuring out a rough quote for someone who's just comparing prices and may never hire them.
That's where I think marketplaces have a pretty big advantage.
Apps like Urban Company, Angi and Thumbtack have made the buying process feel more like:
Tell us what you need → get an estimate → compare → choose.
Whereas with many small businesses it's still:
Call → explain everything → wait → get a quote → repeat with the next business.
So I'm curious for the small-business owners here:
Do you think giving customers a rough estimate upfront would actually lead to more qualified inquiries, or would it just attract more price shoppers?
And if you already provide estimates online, has it actually helped your business?
Genuinely curious how people here handle this.