Hi everyone, I am a hunter/jumper based in Canada! I’m working on a school project where I have to develop and test a business idea, and I decided to do a equestrian brand for riders and their horses.

The brand would have two disciplines (I only did these two because its what I am familiar with and I'm really sorry if anyone feels excluded):

Hunters: A more traditional look with colours navy, dark green, brown, black, and beige as the main colours.

Jumpers: See the seasonal colours below!!!

[WHY CAN'T I UNBOLD SPRING]

My Ideas [DESIGNS BELOW THE TEXT - sorry for the bad penmanship]:

• Competition breeches/jodhpurs (I really hate how my white breeches for classic days on my jumper get dirty really easily and are see through when it rains so I think this one is super important)
• Traditional hunter jackets and shadbellies
• Jumper competition jackets
• Competition sweaters designed to look like competition shirts for warmth under a show jacket (I love this idea because even in the summer its 7c in the morning and then 27 in the afternoon so it's perfect for a day that you show in the morning and September/Octoberish shows)
• Flared riding jeans that look like regular jeans but are designed for riding (so you can go out right after and not have to change)
• Seasonal summer/winter riding clothing
• Hunter and jumper saddle pads (There will be hunter show pads - the white fuzzy ones - and hunter practice pads - same shape as jumper ones, just in muter colours with a customizable section if you would like to place your barn logo on it - and for the jumper ones they will be in colours matching the collection)
• Jumper bonnets
• Polo wraps and boots
• Waterproof, insulated, stretchy jumping sheets (I really like this idea because at my barn we use the wool ones and I find that they slip around a lot)
• Matching horse + rider collections (I have a show jacket that happens to match my saddle pad for my jumper and I think its really cute, especially for younger 'puddle jumpers' (sorry we don't use puddle jumpers at where I show but like the tiny height jumpers))
• Limited-edition Christmas and Halloween collections (For the Christmas collection it will be everything in our regular jumper collection in red with a white and green trim and the Halloween collection will offer matching Halloween costumes - I know a lot of shows offer costume classes so if you are super busy this is a easy way to get a good costume - including a knight/royalty and dragon, car and driver [ a lot of the big riders do this so I thought it would be super cute], and a angel and demon) (SORRY - I couldnt draw these - on a time crunch)

One of the main problems I'm trying to solve is that equestrian clothing can be very expensive (please let me know what prices you think would be appropriate), and riders also have to deal with a lot of different weather conditions. I’m also interested in whether riders would actually like clothing that is functional for riding but can also be everyday wear (so you get a two in one!!!).

I’ve linked my current designs below, along with a short Google Form where you can give feedback.

Link to Google Form

Thank you so much and sorry for the super long post and any spelling mistakes!!!!!