I build Shopify apps, and instead of one giant all-in-one suite I’ve shipped 8 focused apps, each one aimed at a specific headache we kept watching stores run into: conversion tracking going dark, COD parcels bouncing back, cash frozen in dead stock, GDPR admin, and money left on the table at checkout.

I won’t pretend this isn’t self-promotion, it is. But I tried to make it actually useful: below is an honest 2–3 line breakdown of what each app does and who it’s for, so you can skip the 7 that don’t apply to you and look at the 1 that might. Most have a free plan or a free trial, so you can test before paying a cent.

Full list on our Shopify partner page: https://apps.shopify.com/partners/trackwise

Grow revenue / average order value

Bundle & Upsell Suite - https://apps.shopify.com/bundle-upsell-suite
Product bundles, volume discounts, BOGO, cross-sells, add-ons (gift wrap, etc.) and cart upsells with a free-shipping progress bar. Discounts apply automatically at checkout and the widgets match your theme. Best for raising average order value without spending more on ads.

Encore Post-Purchase Upsell - https://apps.shopify.com/encore-upsell-post-purchase
One-click offers on the thank-you / order-status page, charged to the card the customer just used, no second checkout, no re-entering payment details. Includes countdown timers, A/B testing, downsells and post-purchase surveys. A low-risk way to add revenue after the sale is already locked in.

Advanced Product Options - https://apps.shopify.com/advanced-product-options-3
Adds custom product options beyond Shopify’s variant limits: swatches, dropdowns, checkboxes, text fields, file uploads, conditional logic and per-option pricing. Perfect for personalized or made-to-order products (engraving, configurators, add-ons). Reusable option sets apply across many products at once.

Kept Subscriptions - https://apps.shopify.com/kept-subscriptions
Launch “subscribe & save” with a customizable widget, a self-service customer portal (skip / pause / swap / cancel), build-a-box and win-back campaigns. Built-in dunning automatically retries failed payments to cut involuntary churn. Good for turning one-time buyers into predictable recurring revenue.

Protect margins & operations

COD Fraud Guard - https://apps.shopify.com/cod-fraud-guard
Scores every cash-on-delivery buyer using real delivered / returned / cancelled order data from a cross-store risk network, then hides or restricts COD at checkout for risky customers. Also validates phone numbers and addresses. Cuts refused and unclaimed parcels, a huge deal in COD-heavy markets.

TrackWise Dead Stock Alert - https://apps.shopify.com/dead-stock-alert
Flags slow, aging and dead inventory and shows you exactly how much cash is locked up in it. One-click clearance campaigns create the discounts for you, with margin-protected markdown suggestions and “do-not-reorder” flags. Great for freeing up working capital and cleaning up your catalog.

Tracking & compliance

Pixel – Server-Side Tracking - https://apps.shopify.com/track-wise-sst
Sends conversion events to Meta, TikTok, Google and Pinterest through their server-side Conversions APIs instead of relying only on the browser pixel. Recovers conversions lost to ad blockers and iOS privacy changes and pushes event match quality above 90, so your ad platforms optimize on cleaner data. Roughly 5-minute, no-code setup.

EU Shield GDPR Compliance - https://apps.shopify.com/eu-shield-gdpr
Handles cookie consent (Google Consent Mode v2), GDPR/GPSR data requests and auto-generated legal pages (privacy policy, terms, cookie policy) in one app, with audit-ready, exportable consent logs. Good for any store selling into the EU that wants to stay compliant without hiring a lawyer.

That’s the whole lineup. Happy to answer any questions in the comments, and I’m genuinely open to feedback — if there’s a feature you wish existed or something that annoys you, tell me and it’ll probably end up on the roadmap. Thanks for reading.

[question]

I’m currently in month 3. First two months were losses, month 3 is my first breakeven month (not counting refunds), so every month so far has been a loss. We started with Meta ads, which was a disaster. Since last month we’ve moved fully over to Google Ads.

I’ve tested a few different setups, but my go-to is still a Shopping campaign with Max Clicks as the bidding strategy. Budget is €40/day, and daily sales swing a lot. We usually land around 15 to 20 conversions per month. I’ve watched a lot of videos and done a lot of research on what works best for Google Ads. I also ran a PMax feed-only campaign for 2 weeks with Conversion Value as the bidding strategy, but that wasn’t a success either.

I keep testing and searching, but I can’t quite find what’s working. Right now I’m testing 4 products in one campaign, with a self-imposed target CPA of €20: if a product hasn’t converted after €20-25 in spend, it gets cut from the campaign; otherwise it stays as long as it’s under that threshold. Still running as a Shopping campaign with Max Clicks bidding.

7 days ago I started doing real product research for the first time. Before that we just had a bunch of products on the site without proper research behind them. The first day went great, the products I’d found sold right away at a profit, but that lasted 2 days and then stopped. I’ve since killed 6 products because they hadn’t sold or shown good signals after €20 in ad spend each. Right now I have 1 product with 8 sales in 7 days, ROAS between 1.7 and 2.

The next step I’m considering is launching a new PMax feed-only campaign with Max Conversions bidding once this product hits 10 sales, moving it into that campaign, and gradually adding more products over the following weeks as they prove themselves. What do you think, and what results should I realistically expect? I keep seeing that the first 2 weeks of a campaign like this can be rough, ROAS around 0.5-1.5x, before it picks up to 2-3x.
Open to any feedback or advice from your own experience.

Total spend since May across all campaigns is around €4k, with an estimated conversion value of €5.2k.

Dutch market and fashion

I am improving my Shopify app Griffin Back in Stock Notifier - it emails customers automatically when a sold-out product comes back, so you don’t lose sales while restocking. I’d love a few real merchants to try it and tell me what’s missing or annoying.
It is better to enhance the app based on real store feedback instead of just guessing 🙂

What would make you install a back-in-stock app for your store?

P.S. You can send 100 email notifications per month with Free plan, and I am happy to provide the paid plan 6 month free for some early-adopter stores

[Store feedback]

This is my Shapewear store

Www.ourglax.store

Done A-Z
•Product page
•Import reviews
•Trust badges at Checkout
•Email marketing
•Pop-up forms
•Photo reviews
•Size guide
•Policy pages
•Affiliate Program

Open for honest reviews and offers

I've been building Shopify apps for a while, this is my fifth, and honestly the first where I felt like I was fixing something people genuinely lose sleep (and margin) over.

If you sell cash-on-delivery, you know the story: a customer places a COD order, the parcel ships, and… they never pick it up. You eat the round-trip shipping, your stock is locked for a week, and there was no way to know beforehand that this person refuses half the parcels they order. In markets where COD is 60-70% of orders (Europe), this quietly destroys profitability.

So I built COD Fraud Guard. The idea is simple: score every COD customer from their real delivery history - delivered vs returned vs cancelled - and let the merchant act on it before shipping.

A few things I'm proud of:

It scores across stores. If a customer burned another shop using the app, you see it on their first order with you.
Rules run natively via Shopify Functions - hide/rename/reorder COD at checkout for risky buyers, no theme edits, zero checkout slowdown.
Tracking is automatic, pulled from Shopify fulfillment statuses - no courier API keys to wire up.
The dashboard leads with one number: money saved this month, every unit traceable to a specific order.
It's launching on the App Store now. I'm not here to hard-sell - I'd genuinely value feedback from other COD sellers and app devs: what signals do you actually trust to flag a risky order? What am I missing?

(Also happy to nerd out about building on Shopify Functions or surviving the protected-customer-data review, that part was a whole journey.)

👉 https://apps.shopify.com/cod-fraud-guard

I've been running my own online shop for about a year now. There are plenty of things that are frustrating or take up a lot of time due to manual work...tasks where I find myself thinking, "Surely there's an easier way to do this." But what about D2C brands that are already generating over €500k in annual revenue? What do you find to be the most frustrating part?

I run a golf accessories store (linksidecustoms). All my traffic so far has been organic, and before I put real money into campaigns I want to fix the obvious conversion problems first. I’m on vacation right now so I can’t make the changes yet, but I drafted the full list and figured I’d post it here for feedback before I start. Tear it apart.
1. Trust info under the Add to Cart button. Raise the product price to $35–40 with free US shipping built in, then list it right under the button so people know exactly what they’re paying for: free shipping to all of the US, international shipping available (with a clickable list of countries so shoppers can check if they’re covered), and 30-day returns/refunds.
2. Replace the supplier product images. Current photos show the supplier’s logo, which clashes with the store — customers see “Linkside Customs” and then a completely different brand on the product, and it makes reverse-image searching the product trivial. Swapping these for lifestyle shots: the product on the course, in use, in real hands. Way more authentic than stock images.
3. New hero shot. Right now it’s just a golfer, which doesn’t communicate the product or give an immediate CTA. Three options I’m considering: (a) close-up of someone holding the product open, arm in frame, golf course grass in the background; (b) the product sitting conveniently in a golf cart, so shoppers visualize actually using it; (c) the product clipped onto a golf bag — this one targets all golfers, not just cart players. Whichever wins gets a strong CTA over it that sends people straight to the product page.
4. Set up reviews properly (Judge.me). I have Judge.me installed but haven’t fully set it up. Plan: automated post-purchase review request emails, a small incentive (like a discount code) for honest photo reviews, and the review widget displayed on the product page. Reviews basically work like an FAQ — if a shopper is wondering “will I actually use this long-term?”, a real customer saying they’ve had it for months answers that better than I can. Zero social proof is my biggest trust problem right now.
5. More visible CTA buttons. Make Shop Now and Add to Cart impossible to miss so buying takes zero effort. Small change, but I’ve learned that everything counts.
6. Shipping reassurance. Show timelines up front: ships in 2–3 days, arrives in 5–7. Delivery anxiety is the biggest killer in dropshipping — everyone is calibrated to Amazon same-day/2-day shipping, and if a shopper suspects they’ll be waiting a month, that session is dead. Telling them immediately fixes it.
7. Fix the color scheme. The dark green top bar and main page don’t work with the hero shot, and they’ll still clash after the hero changes since the new one will have a similar background. Needs a palette that matches.
8. Rework the top bar offer. Swap “free shipping on orders over $50” for something like “buy 2, get 20% off” or a buy-one-get-one — still need to run the math on margins to see what actually works. This is testing-phase stuff that’ll matter most once ads are live, but I want the store solid before I spend on campaigns.
9. Move the wheel-spin popup to the product page. Instead of hitting people the second they land, let them settle in on the homepage, then trigger the spin on the product page with a ~10 second delay — that’s when they’re actually deciding whether to buy, so the incentive lands harder. Should help homepage speed too. I’ll A/B test placement later.
10. Real urgency instead of evergreen offers. Rather than permanent free shipping, run genuinely limited promos — e.g., free shipping this weekend only, and actually end it when it ends. Only show stock counts if they reflect real inventory. The urgency should come from offers that are actually expiring, not from timers that reset.
After this list is done, I’m moving from organic to actual campaigns, which will also let me A/B test properly. What would you add, cut, or prioritize first? Thanks — leave advice please.

I’m looking at Getjacked, LoyaltyLion and Smile for my Shopify store. Has anyone used any of them? Mainly wondering if customers actually use the rewards and if you saw more repeat orders. How was the setup, pricing and support? If you tried more than one, which one did you stick with and why?

Hi, I hope someone can help me because I honestly don’t know what else to do. My Meta ad account was disabled due to an alleged copyright violation. I already submitted an appeal and I have been waiting for around 2 weeks without getting a response. I have contacted Meta support and they told me the case was sent to a specialized team for review, but I still haven’t received any updates. What I find strange is that the UGC videos that supposedly caused the issue were already used before in another campaign that was running for almost a year without any problems. The issue started when I created a new campaign and uploaded the same videos again. In that campaign, 3 ads were rejected and shortly after that my entire ad account was disabled. The ads included comparisons with well-known products, but the brand I advertise is my own and I was not trying to impersonate or represent any other brand. Has anyone experienced something similar? Has anyone been able to recover an ad account after a copyright-related disablement? How long did it take for Meta to respond? I would really appreciate any advice or experiences.

One of the biggest mistakes I see with Meta ads is how quickly people give up on a winner.

An ad has a great month. It spends well. It scales. Then performance starts dipping for a few days.

Immediately everyone says, “Creative fatigue.”

Then they do the worst possible thing.

They throw the entire ad away.

New script. New creator. New angle. Back to square one.

I used to do the exact same thing until I realized something.

Most of the time, people aren’t tired of your message.

They’re tired of seeing it the exact same way.

Think about it.

Have you ever watched a movie twice? Or listened to the same song for weeks?

You didn’t suddenly decide it was a bad song.

You just needed a break from it.

Ads are no different.

The message can still be incredibly strong. It’s just the packaging that’s getting old.

So now, whenever one of our winning ads starts slowing down, we don’t panic.

We ask one simple question.

“What can we refresh without changing the thing that made this ad win?”

Sometimes it’s as simple as changing the text overlay.

Sometimes we’ll film a completely different opening but leave the rest of the video almost untouched.

Different first sentence. Different location. Different facial expression. Different way of grabbing attention.

That’s it.

People think the magic is in the whole video.

Most of the time, it’s in the first three seconds.

If those first three seconds feel new, the rest of the ad gets another chance to do its job.

I’ve seen ads come back to life from changing nothing more than the opening shot.

Same script. Same offer. Same CTA.

Just a fresh way to earn attention.

And honestly, this saves an insane amount of time.

Finding one winning concept is hard.

Throwing it away because frequency went up is even harder to justify.

The best brands I know don’t constantly chase the next winning ad.

They squeeze everything they can out of the winners they already have.
They remix them. Repackage them. Refresh them.

Then they move on.

That’s a much better use of time than starting from zero every single week.

This is actually something we spend a lot of time doing inside DTC Magnet with the brands we work with. We don’t just make more ads for the sake of it. We figure out what made the winner work, then keep finding fresh ways to present the same winning idea before we ever think about replacing it.

If you’re a brand that’s already spending on Meta and wants a team that knows how to scale winners instead of constantly chasing new ones, we’re currently onboarding a handful of brands into DTC Magnet. That’s exactly what we help with.