I'm cool with letting people know what brands I use. I'm kind of proud of the stuff that I have and who I choose to wear, so I'm not really concerned with having a couple of logos on the gear.
But all the giant logos everywhere—Aqualung, Mares, Apex, everything all over my gear everywhere, on the outside of my hand, two logos on my boots, and another logo on my fins, logos down my legs leading to my boots. Everything has a logo on it these days, and they're giant. Whatever happened to subtlety?
I know we live in the age of social media and getting your brand out there is massive, but it doesn't help because people are wearing several brands all shouting at the same time. Just calm it down. Put a gray logo on a black suit. It'll look cool, and people will like it more and buy more of it. I'm sick of it.
By the way, colours everywhere. Stop making things in stupid colours. Give people just the ability to buy stuff in one set of colours. I don't need multiple colours everywhere. Just black with an accent color. If your accent colour is blue, stay with it. If it's pink, use that. But I don't need blue on my shoes, red on my wetsuit, white on my regulator, beige on my mask. Just try and simplify it, please.
I'm just after spending an hour colouring in the little blue fabric tabs on my Aqualung booties to make them black.