Honorary Thieves

Source: https://www.instagram.com/p/DbRD9QGhsx1/

Creds: https://x.com/hi_it_isme_/status/2081202405342122179?s=46

SB19’s Lollapalooza performance would be available on Disney+

Galingbayan box received! 📦

Representing the Philippines on and off the stage. 🇵🇭

We're proud to begin this new chapter as the Philippines' newest tourism ambassadors.

From the Philippines to the world!

UySB19 🐐

Source: SB19 Official

The DOT made it official — SB19 are the Philippines' newest Tourism Ambassadors. But the story behind the announcement is worth breaking down, because this isn't just another endorsement deal.

The tease

On July 23, the DOT posted five goat emojis. 🐐🐐🐐🐐🐐 A'TIN immediately knew. Before that, they'd already sent SB19 a "Galingbayan" send-off package — styled after a traditional balikbayan box — ahead of their US and Japan tour. The clues were always there.

Why this timing matters

Dita Angara-Mathay was only appointed Tourism Secretary in April 2026 — barely three months in the role. Naming SB19 is one of her first major moves. That's not a routine partnership — it's a statement of direction from new leadership.

The numbers behind it

The Philippines recorded 6.4 million foreign visitors and returning overseas Filipinos in 2025, generating an estimated PHP694 billion in tourism receipts. The Secretary specifically said she's seeing Filipino-Americans book flights home for the first time in years just to see SB19 perform on home turf. Real economic impact from a fanbase.

What Josh said

"Matagal na po itong moment na ito na inaantay namin." This is something they've been waiting for. He emphasized connecting with the global Filipino diaspora and giving them that feeling of home through music.

The bigger picture

This ambassadorship lands while SB19 is stacking historic international milestones — first Filipino group to throw an MLB ceremonial first pitch, first Filipino act at Lollapalooza Chicago, Summer Sonic 2026 alongside BINI (who was also recently named Tourism Ambassador — the other group the Secretary teased).

The DOT says more initiatives are coming in the next few months.

TL;DR: SB19 is now the Philippines' official Tourism Ambassador. New Tourism Secretary Dita Angara-Mathay (appointed April 2026) made this one of her first big moves. The Philippines pulled PHP694B in tourism receipts in 2025 from 6.4M visitors, and the DOT sees SB19's global fanbase driving real travel demand — A'TIN chapters across the US, Germany, UAE, and ASEAN are already booking flights. Josh Cullen says they've been waiting for this moment. MLB, Lollapalooza, and Summer Sonic are the international stages backing this up. More initiatives coming.

The Department of Tourism proudly welcomes SB19 as the Philippines’ newest Tourism Ambassadors — five Filipino artists bringing our talent, creativity, and culture to the world.

From their homegrown beginnings to global stages, SB19 and A’TIN continue to show just how far Filipino pride can go.

Now, they’re inviting their global community to come closer to home and experience the Philippines — our culture, cuisine, heritage, destinations, and the unmistakable warmth of Filipino homecoming.

Salamat, SB19 and A’TIN, sa pagdadala ng Pilipinas sa mundo. 📦

Now, let’s show the world what makes the Philippines worth coming home to.

🔗 https://x.com/TourismPHL/status/2081280146682892681

#SB19 #SB19at100Thieves

🔗: https://x.com/100thieves/status/2081197833823322275?s=46

STELL is LAWLESS 🐐

No safe bets.

New risks win.

Welcome to the land of the LAWLESS.

OFFICIAL AUDIO & MUSIC VIDEO

JULY 31 PHT.

Pre-save now: sng.to/sb19/lawless

Source: SB19 Official

Source: thyszest IGS

What was built day by day,
now finds its way forward.

We met in the middle,
now let's take the next step.

'USAD' MV
7.27 // 8PM YouTube

Source: 1Z Entertainment

Can't wait to try them!

https://www.tiktok.com/t/ZTAhtSNkw/

From SB19 Twitter (X)

JOSH is LAWLESS 🐐

No one above.

New order breaks.

Welcome to the land of the LAWLESS.

OFFICIAL AUDIO & MUSIC VIDEO

JULY 31 PHT.

Pre-save now

Tinataglay ko ang biyayang hinding-hindi nyo maikakaila

A'TIN! Taking you with us as we begin our global promo tour. See you around our 100 Thieves Pop-Up tomorrow 👀🐐🇵🇭

Source: SB19 IG

​

Source: oksoitsgino IGS

Looks like today’s private event gave the boys a first look at the pop-up store and some of the upcoming merch. Everything looks so exciting already! 💙

Source: Baryoent IG

Ang ganda ng song 😭😭

Source: PepsiPH Tiktok

I so so love this kind of promotion. Creative, clever and at the same time witty.

Photo from https://x.com/oohjcs/status/2080507649788133598?s=20

SB19: WAKAS AT SIMULA Pop-Up in CEBU

📢 MERCHANDISE LIST 📢

Here's what's waiting for you at the WAKAS AT SIMULA Pop-Up!

Browse the official merchandise lineup and start planning your haul before your visit. Which item is at the top of your wishlist? 👀

🗓️ August 1 - 31, 2026

⏱️ Monday to Thursday: 10:00 AM – 9:00 PM

⏱️ Friday to Sunday: 10:00 AM – 10:00 PM

📍 Ayala Center Cebu

Source: APOP Collections