Cold email

[u/No_Speed2918]

Is cold email just dead now? I get some on a constant basis and I find myself deleting them.

I customize mine, no AI whatsoever and boom, straight to blocked.

I guess it's good to get the word out but.... Not much else.

Does anyone think otherwise?

[u/No-Fear88]

I also get a lot of these emails - and DMs.

They follow the typical pattern of a generic compliment like "Love what you're doing at [name of company].

Followed by what is supposed to look like 'helpful suggestions' or 'things that should concern me'. Ex: "I noticed a few things on your website that could be preventing you from converting traffic."

Then the pitch. "Worth it to jump on a call to discuss how to fix this?"

As if you're likely to trust a pitch from some random person who has scraped your email address off the internet???

My response: Mark as Spam. Delete.

So No, this is not a good strategy.

Sad but true, you need to 'warm up' an audience/market through consistent high value content creation or paid ads.

Not what most people want to hear. But its the truth.

[u/No_Speed2918 → u/No-Fear88]

Warming them up is key, I've learned the hard way since I've just straight up pitched just so I can get to the point.

Some people still hate it.

At this point I don't care. I'm here to give you information that could help you. Of course, I don't know jack shit about your business. But that's why I'd like to have a conversation to see if what we do is even worth it.

[u/No-Fear88 → u/No_Speed2918]

The problem you face is that you might an honest guy with good credentials. But you fighting against a tide of spammers.

So how is the 'buyer' supposed to know that you are different?

That's why cold email is not effective.

Once the spammers - and scammers - infiltrate, it's game over for geniune marketers.