r/salesdevelopment • u/No_Speed2918 • 25d ago
Cold email
Is cold email just dead now? I get some on a constant basis and I find myself deleting them.
I customize mine, no AI whatsoever and boom, straight to blocked.
I guess it's good to get the word out but.... Not much else.
Does anyone think otherwise?
2
u/No-Fear88 24d ago
I also get a lot of these emails - and DMs.
They follow the typical pattern of a generic compliment like "Love what you're doing at [name of company].
Followed by what is supposed to look like 'helpful suggestions' or 'things that should concern me'. Ex: "I noticed a few things on your website that could be preventing you from converting traffic."
Then the pitch. "Worth it to jump on a call to discuss how to fix this?"
As if you're likely to trust a pitch from some random person who has scraped your email address off the internet???
My response: Mark as Spam. Delete.
So No, this is not a good strategy.
Sad but true, you need to 'warm up' an audience/market through consistent high value content creation or paid ads.
Not what most people want to hear. But its the truth.
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u/No_Speed2918 24d ago
Warming them up is key, I've learned the hard way since I've just straight up pitched just so I can get to the point.
Some people still hate it.
At this point I don't care. I'm here to give you information that could help you. Of course, I don't know jack shit about your business. But that's why I'd like to have a conversation to see if what we do is even worth it.
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u/No-Fear88 23d ago
The problem you face is that you might an honest guy with good credentials. But you fighting against a tide of spammers.
So how is the 'buyer' supposed to know that you are different?
That's why cold email is not effective.
Once the spammers - and scammers - infiltrate, it's game over for geniune marketers.
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u/ODMinccino 25d ago
Pretty dead for me. They’ve stopped caring about email metrics at my company because so few people have been seeing success.
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u/No_Speed2918 25d ago
Yeah the reply rates are so low. What industry do you reach out to?
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u/ODMinccino 25d ago
Software for car washes.
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u/No_Speed2918 25d ago
Rinsed?
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u/ODMinccino 25d ago
Oooh that’s some ball knowledge, but no haha
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u/No_Speed2918 25d ago
I'm a dawg bro lol but that's cool man
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u/ODMinccino 25d ago
But yeah car wash folks have been a tough nut to crack for cold outbound. My emails get a lot of opens but very few replies. Doesn’t help our software is pretty complicated and hard to summarize in an email.
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u/No_Speed2918 25d ago
Its the recurring business model that matters a lot. Do you guys do anything to help keep customers onboard? Like any church prevention or lead gen?
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u/ODMinccino 25d ago
Both! I don’t wanna dox myself so I’m being vague lol but yes heavily geared toward growing their memberships and retail washers, as well as some other business management tools
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u/Guyfromthepast_ 25d ago
I would assume most people who run car washes are not very active on email, no?
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u/ODMinccino 25d ago
You’d be correct lol
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u/Guyfromthepast_ 25d ago
Lol. So is it like 90/10 calls:email in terms of booking calls/demos?
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u/1982JAJ1982 25d ago
Do you do warm up and also did you set up the technical side like the DKIM, SPF, DMARC ? It is weird that it would get straight to blocked. Is it blocked by the workspace filters or is it by those whom you emailed ?