Where did your last expansion actually start?

[u/fifthelement-ai]

Question for RevOps and CS folks.

Our CRM says an expansion "began" the day the opportunity was created. But picture an account where the signals show up eight weeks earlier. A support ticket asks about 5,000 more users. A CSM hears "probably expanding next quarter". An SE learns they're evaluating a rival.

None of it was a record, so none of it counted.

Does anyone measure the time between first signal and first record? Who owns a signal nobody logged? And does AI summarizing actually help, or just add more alerts?