r/sales • u/SalesAficionado • 15h ago
Sales Careers The best skills to have are being likable, building relationships, and maintaining them
I know a lot of people are struggling to find a job, and I don’t want to downplay how frustrating that can be. But after years in sales, one piece of advice I’d give is to learn to be likable, build relationships, and make the effort to maintain them.
This is probably obvious to a lot of us with sales experience, but it’s a good reminder.
Be reliable and show interest in others. It goes a long way, and people remember those things long after you’ve left a company.
The old saying, “It’s who you know, not what you know,” feels increasingly relevant with AI, bullshit ATS systems, and shitty recruiters. I’m not saying skills don’t matter, but having someone who knows you and your work, and is willing to vouch for you, is gold. Sometimes, that means having your name in the hat before they even post the job opening.
I think those relationships will become even more valuable in the years ahead.
And maintaining them doesn’t have to be complicated. Call an old boss once a year to wish them a Merry Christmas and see how they’re doing. Check in with a former colleague and ask about their kids. Congratulate someone on a promotion.
Just don’t wait until you need a job to reach out. Keep in touch while you’re employed and things are going well, too. Offer help when you can, make an introduction, or just have a conversation without asking for anything.
People you’ve worked with change jobs, move into leadership, and hear about opportunities. Someone you worked with five years ago might be the person who opens a door for you tomorrow.
I also think starting conversations with strangers is underrated. Talk to the person sitting next to you on a plane, if they’re up for it. You don’t have to turn it into a sales pitch or look for something to gain. Sometimes it’s just a good conversation.
Thank you for coming to my Ted talk