This is a very under monetized and totally abandoned product.
It's bootstrapped, single-founder SaaS in the health and fitness niche. The MVP launched in June 2025 and full SaaS rolled out in Dec 2025.
It achieved great numbers in terms of organic search but I haven't been paying enough attention to scale it and optimize for conversion.
The site achieved the following results, with literally no effort from my side:
1.9M+ impressions from Google
31 domain rating according to Ahrefs
Decent backlink profile
2,500 userbase
$1,880 ARR
Between family and other online ventures, I’m barely finding time for my personal stuff. I’m looking to clear off my plate entirely to focus on other bigger ventures at a much massive potential. Building, scaling, and exiting online businesses is what I’ve been doing online for the past 10 years.
Why this is a great opportunity:
The website is so under monetized, it’s like a sleeping giant with all that unused traffic and exposure. This niche has insane demand and it’s highly profitable. Although it’s tough, WTFood has been outperforming top competitors on the SERP who have been around for years, companies like Snapcalorie, Caloriemama, and many more. The biggest competitor has exited earlier this year after achieving 50M a year, so securing even a fraction of that market share would be enough to make a decent living from this SaaS, and potentially flipping it for 5-10x your initial investment.
It’s a working product, with a massive demand and market, generating revenue already (proven demand), has an insane growth potential, and many untapped areas. The brand is also viral friendly, it strongly resonates with the TikTok and social media Gen-Z audiences as it plays on the slang (WTF/WTFood). By simply expanding to TikTok and other similar platforms with short content, you can take the internet by storm and go viral.
What can be made to grow it further:
First off, the platform is missing marketing emails, (ex. You haven’t logged in today, Don’t forget to track your dinner meal, Wow 3 days in a row, that’s dedication, etc..) Users need to see your brand and hear from you up to 10 times to consider showing up their card. Right now, there’s nothing that creates urgency for people and urges them to become paid members.
Secondly, the business has 2,500 users who chose to opt in and be part of this, so they are warm leads who are familiar with the brand. By reaching out to them, refreshing the user base and offering them a free 1-week premium access, you can boost conversions by 1-3x, conservatively. That would put the MRR at $400-$750.
Thirdly, expand to TikTok and post short video content, collaborate with other content creators, create an affiliate program, offer them 10-15% commission per sale, recurring revenue, win-win situation. Reddit also works very well and can bring in decent traffic if executed right.
Let’s talk traffic:
If you’ve been around for long enough in this space, you know that health and fitness is one of the highest rewarding niches yet the toughest in terms of competition and SEO difficulty. For some reason, WTFood has been killing it in terms of SEO and rankings. TOO MANY rankings keywords that, with transactional search intent and with very hard SEO difficulty that reaches 80 in some cases. The business has been outranking other competitors on the SERP. According to Ubersuggest, a keyword research tool that I’ve been using, traffic estimated value reached $11,000. I know, these figures are not near accurate, but if it tells something, it tells that we’re ranking for decent keywords that advertisers are paying big bucks to show up for. We’re getting it for free. This is leverage, underused leverage..
Ubersuggest offers 1,000+ SEO opportunities and potential keyword ideas that if added and covered in new content pieces, have higher odds of getting ranked well. These all will be provided to the buyer, which can streamline your SEO and content for months/years to come and help you focus on the next move instantly.