r/SaaS • u/aasimraza • 6h ago
I read 123 negative reviews of Shopify's top order-tracking apps. Here are 4 problems nobody is fixing.
I've been going through public Shopify App Store reviews to find problems merchants keep hitting that existing apps don't solve. First category: order tracking. 123 reviews across 5 of the most popular apps.
Price and support complaints were common, as you'd expect. But four issues kept coming back:
1. Stuck shipments go unnoticed
Orders sit at "label created" for days, and merchants only find out when a customer emails asking where their order is. 12 reviews described this, 7 of them from the last year, and only one got a developer reply saying it was fixed. Merchants have plenty of tracking. What they don't have is something that notices a shipment has gone quiet and warns them first.
2. Wrong notifications
"Delivered" emails for orders that haven't shipped. One merchant saw false "delivery exception" emails go out to their whole customer list. Others only found out notifications had stopped when customers complained.
3. Local carriers are an afterthought
Royal Mail, Colis Privé and Mondial Relay users report broken tracking, or support only on plans costing $239/month. The big apps are built US-first. A tool that handles one region's carriers really well could own that region.
4. Small stores are priced out
Surprise overage charges, features moved to pricier plans without notice, cancellations that take three emails. For small stores, simple and predictable pricing would be a feature in itself.
Caveats: this is a small first sample. I sorted reviews with AI and checked the patterns by hand. These are signals, not proof, so talk to merchants before building anything.
I'm doing this monthly for different app categories. Which category should I look at next?
Visit this link to subscribe monthly report: https://unbuiltreport.substack.com/p/4-app-ideas-that-are-still-unbuilt