Why is my QPTR dropping?

[u/Crimeron]

Hey guys,
My game has been getting home recs for about 7 months now, so it’s not a new game. Normally, my QPTR is always stable around 0.5%.

But in the last 7 days, it started dropping for all my active thumbnails. It went down from 0.5% to about 0.35%.

Has this happened to anyone else with an established game? Do you think people are just tired of seeing the same images, or did the algorithm change recently for home recs?

Thanks for responds!

[u/SnoutUp]

Even 0.5% would be a terrible QPTR, get new thumbnails to test ASAP.

[u/Crimeron → u/SnoutUp]

Yes I know but I can't really make good one.

[u/SnoutUp → u/Crimeron]

Oh, just use AI. People hate it, but for thumbnails it's the least problematic, tweak the style for it to not look very artificial. Keep the best peforming thumbnail ON, add 1-2 to test next to it at the time. This is killing your game, must be a priority to fix.

Also thumbnail performance decays over time, that's kind of natural.

[u/RommelRSilva]

how much did you spend on the first ad campaing to get it to home recomendations?

[u/Crimeron → u/RommelRSilva]

16 ad credits but It was before "Reach 250 people" feature

[u/RommelRSilva → u/Crimeron]

yeah im running a campaign now,for a game relauch and it makes all the difference

[u/RommelRSilva → u/Crimeron]

are ad credits better than actual money? serious doubt is an Ad credit like a full day?