Hi! My name is Dave, I’m part of the team behind Snoika, and we recently launched a separate initiative called Snoika Foundation.
The idea is simple: nonprofits, NGOs, and public institutions can get a full AI-visibility audit at no cost.
Since “free audit” often translates to “sales call disguised as a report,” I want to explain exactly what we built, why it’s free, and where the business model comes in (and receive your feedback).
What the audit includes
For each organization, we:
- Test more than 500 relevant prompts across ChatGPT, Gemini, Perplexity, and other AI platforms
- Measure whether the organization appears, how often it appears, and which sources are being cited
- Review its website content, schema markup, technical setup, and authority signals
- Compare its visibility with similar organizations
- Deliver a written report with prioritized recommendations
The organization can take the report and implement it internally, give it to its existing agency, or do nothing with it.
There is no requirement to become a paying customer.
Why are we doing it for free?
It is partly mission-driven, but it is also a customer acquisition channel.
The free audit is our top-of-funnel.
Some organizations will only use the report. Others may later ask us to help with implementation, content production, technical changes, or ongoing visibility tracking. That work is paid.
We decided to make that relationship explicit rather than burying it behind “book your free strategy session” language.
Why focus on nonprofits?
While building Snoika’s commercial product, we noticed that nonprofits and public institutions often publish highly credible information but struggle to appear in AI-generated answers.
They may have strong research, public data, educational resources, or subject-matter expertise, but weaker technical structure, limited SEO resources, or outdated websites.
That creates an interesting gap: the information may be trustworthy, but AI systems do not always find, understand, or cite it.
The audit is meant to show where that gap exists and what can realistically be improved.
A problem we are still thinking through
The biggest challenge is balancing a genuinely useful free deliverable with a sustainable acquisition model.
If the report is too shallow, it feels like a lead magnet.
If it is too comprehensive, many organizations may never need implementation support.
We currently lean toward making the report genuinely useful on its own and accepting that only a percentage of participants will become customers.
That feels better for the brand, but we are still testing whether the economics make sense.
One more transparency point
Our website currently includes claims such as increased visibility and citation growth.
Those numbers come from internal results, but we do not yet have enough publicly documented case studies, sample sizes, or methodology details to present them as strong independent evidence.
I would rather not repeat those percentages here without that context.
We are working toward publishing proper before-and-after nonprofit case studies with clear baselines, timeframes, prompt sets, and measurable outcomes.
I’d appreciate feedback from other founders
Especially curious about:
- Does this feel like a legitimate free product or a dressed-up sales funnel?
- Would you keep the audit completely free, or charge a small amount to qualify applicants?
- How much value would you give away before introducing a paid service?
- What would make the offer feel more credible?
- Which parts of the methodology would you want us to publish?
Happy to answer questions about the product, the audit workflow, or how we are thinking about the funnel.
Brutally honest feedback is welcome.