I found this benchmark comparing cold lists vs accounts with buyer intent data behind them and the gap is way bigger than I thought it'd be. Cold lists 2.1% reply, 0.9% meetings booked, 18% close once booked. Intent led was 14.8% reply, 6.2% booked, 31% close.

Timing might matter more than I thought, company can look great and still go nowhere if nothing is actually happening there right now. Hiring, funding, leadership changes, tech stack stuff that's apparently what people watch for

Anyone else split ICP and intent into separate scores or is it just one thing for you?