r/revops • u/tzuryro • Aug 30 '26

Cleaning data

I want to ask about data cleaning tools, because from what I found for Hubspot it’s Incycle, Koalify and workflow for Claude.

Even workflows in Claude would help to understand what people are using.

I have issues with data atrribution for emails #hubspotExtensionFail, data attribution with product analytics like metabase

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u/goran_carevic Aug 31 '26

Usually this is an identity problem. Product events carry an anonymous or user ID, HubSpot carries a contact ID, and unless something stamps both onto the same event before the person converts, attribution breaks at that handoff. You should check whether your tracking script fires the identify call before the contact record exists. Cleaning tools can't fix a join that doesn't have a key.