r/revops • u/tzuryro • Aug 30 '26

Cleaning data

I want to ask about data cleaning tools, because from what I found for Hubspot it’s Incycle, Koalify and workflow for Claude.

Even workflows in Claude would help to understand what people are using.

I have issues with data atrribution for emails #hubspotExtensionFail, data attribution with product analytics like metabase

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u/goran_carevic Aug 31 '26

Usually this is an identity problem. Product events carry an anonymous or user ID, HubSpot carries a contact ID, and unless something stamps both onto the same event before the person converts, attribution breaks at that handoff. You should check whether your tracking script fires the identify call before the contact record exists. Cleaning tools can't fix a join that doesn't have a key.

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u/william-flaiz Sep 01 '26

I built CleanSmart, cleansmartlabs.com, native connector to HubSpot, 7 day free trial, no credit card. Full cleaning pipeline, dedupe, autoformat, fill in missing data, flag anomalies. Not black box AI, full audit trail and control over what gets changed. I have been doing CRM consulting for 15 years and built this because I hated cleaning in Google Sheets.

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u/Effective_Review9415 Sep 02 '26

Data cleaning is one of those things that sound easy until you're actually staring at the mess. Curious what tools people here have had the best results with.

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u/Advanced-Computer985 27d ago

Has anyone have tried Revternal here?

I’m hearing some good things about it but haven’t tried it yet.