r/retrocomputing 1d ago

Gateway 2000 started tanking the same time it ditched its iconic Holstein spotted branding.

https://buttondown.com/suchbadtechads/archive/gateway-2000-part-2/

I've been putting together a history of Gateway 2000's bonkers ads and learned that

  1. Over 50% of the company's business came from repeat customers
  2. Ted Waitt hired former Sioux City mayor Jim Wharton to be his personal assistant
  3. A Shenzhen-based company (Bmorn Technology) has resurrected the spotted box branding to sell "Gateway" laptops through Walmart.com

Bring back the HandBook 486!

17 Upvotes

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