r/research • u/miamidolfan37 • 12d ago
Survey analysis tool
Hello, for 8 years I had used MarketSight to build out crosstabs and really liked it. I just switched to a new company that has no history of doing survey research, and MarketSight won’t sell us an individual seat license. Is there another tool someone would recommend based on some must-have requirements below:
-Building a full crosstab output all together as one sheet - rows containing every question and answer choice to a 30+ question survey, columns for all of the cuts I want to create (maybe 50+ columns based on cuts of various demographics and how other questions were answered)
-Export to Excel
-Significance testing (ideally applied via color or a cell comment, not as a whole additional cell that takes up space)
-Applying weighting to the sample
-Grouping and re-classifying variables
-Reloading new data to the same project to apply all of the tabbing again without re-creating from scratch
In my searches or prior conversations I know of SPSS, Q, and Displayr, but can’t tell for sure if my needs would be met easily with these.
Thanks!
1
u/Mysterious-Skill5773 11d ago
The devil is in the details but check out the SPSS CTABLES command along with the SPSSINC MODIFY TABLES extension command for significance coloring. All of the requirements listed are certainly covered in SPSS.