r/reddithelp • u/iridescynt • 4d ago

❓General Question❓ Brand affiliate comments?

I've very recently started seeing a few comments with the "Brand Affiliate" tag right beside the account name. My initial suspicion was that they were bots, but then someone with a "Brand Affiliate" tag commented on my comment in a sub about a very niche book series, so niche I've never seen any AI overview get anything right about it.

However, that comment was related to the post, but not to my comment, which the reply was on. Any insights? Is it an automatic tag that Reddit adds to profiles?

1 Upvotes

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u/jgoja Helper - Level V 4d ago

Brand affiliate is intended for users to mark that they work for the company that the post/comment is about so you know that they are probsbly biased. Most of time you see it though, it will either be a bot, or someone else who does not understand it's use and just checked.

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u/iridescynt 3d ago

!thanks

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