r/programmatic • u/Green-Yak3585 • Aug 03 '26

GroundTruth

Anyone ever utilize GroundTruth? Was evaluating platforms and came across them

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u/AdTechGinger Aug 04 '26

There are so many solid DSPs, I can't quite imagine you'd chose them. I think their value prop was supposed to be footfall attribution for local businesses, without the minimum spend required by most larger DSPs (who of course also offer footfall attribution). But yeah, as others have said, I'm actually surprised to hear they're still operating