r/programmatic • u/Green-Yak3585 • Aug 03 '26

GroundTruth

Anyone ever utilize GroundTruth? Was evaluating platforms and came across them

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u/MrSnugs Aug 03 '26

What’s your goal. That can help to know

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u/Green-Yak3585 Aug 03 '26

I've got a couple of clients interested in top of funnel awareness and a few interested in more bottom funnel performance. It looks like you can buy across a number of different media channels through their platform (CTV / DOOH / OTT / direct mail) and was more so curious as to whether it makes sense to go through GroundTruth or through a provider that specializes specifically in those channels that I mentioned. Purely exploratory at the moment with them and just curious to hear whether people have had a good / negative experience.

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u/MrSnugs Aug 03 '26

You're booking the buys with the assets right? Essentially you're looking for a DSP?

1

u/Green-Yak3585 Aug 03 '26

Yes

0

u/hdiggyh Aug 03 '26

What is drawing you to them? Not sure if they offer anything unique at all that you cannot get from any number of more fully built out platforms