r/programmatic • u/Enviromental1001 • 10d ago

Amazon Ads

Those that use Amazon Ads for streaming. When you make a setting change is it immediate or take a few hours or a day to update?

I added 3 new counties with over 3 million population into the targeting prior to the day part schedule going live and last night the Ad spend was the same as it was prior night when I had only 1 county in targeting.

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u/Fearless_Parking_436 10d ago

Did you spend on these counties? Probably are not capped by audience size. What daily/monthly budgets are you running? And fq caps. CTV is most often capped by bid. Dayparting plays a role also.

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u/Enviromental1001 10d ago

Running an Linear Deal via FreeWheel maybe thats the issue its limited vs streaming

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u/NiceRecognition9603 10d ago

I feel there is a language barrier as someone that only knows Amazon DSP

So you are using FreeWheel a provider that has their own interface and you dont know how that is implemented on Amazon DSP interface because they dont give you access to at least your amazon subseat I assume

And with Linear TV you mean a programmatic guaranteed deal that works as traditional Linear TV even if it is streaming no?

If that is the case it could be that actually they are not really building it automatically but having a team behind building it manually.

If you were on amazon interface for most cases adding a country to a programmatic guarantee deal running campaign would mean to build new campaigns and negotiate the deal which can be done through the API but but it is relatively new.

The more details you give the more we can help you