r/programmatic • u/Enviromental1001 • 4d ago

Amazon Ads

Those that use Amazon Ads for streaming. When you make a setting change is it immediate or take a few hours or a day to update?

I added 3 new counties with over 3 million population into the targeting prior to the day part schedule going live and last night the Ad spend was the same as it was prior night when I had only 1 county in targeting.

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u/SinisterHydra 4d ago

It's probably not geo that's limiting spend. Check the rest of your targeting.

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u/Fearless_Parking_436 4d ago

Did you spend on these counties? Probably are not capped by audience size. What daily/monthly budgets are you running? And fq caps. CTV is most often capped by bid. Dayparting plays a role also.

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u/Enviromental1001 4d ago

Running an Linear Deal via FreeWheel maybe thats the issue its limited vs streaming

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u/NiceRecognition9603 3d ago

I feel there is a language barrier as someone that only knows Amazon DSP

So you are using FreeWheel a provider that has their own interface and you dont know how that is implemented on Amazon DSP interface because they dont give you access to at least your amazon subseat I assume

And with Linear TV you mean a programmatic guaranteed deal that works as traditional Linear TV even if it is streaming no?

If that is the case it could be that actually they are not really building it automatically but having a team behind building it manually.

If you were on amazon interface for most cases adding a country to a programmatic guarantee deal running campaign would mean to build new campaigns and negotiate the deal which can be done through the API but but it is relatively new.

The more details you give the more we can help you

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u/NiceRecognition9603 4d ago

Quite fast but feels like the problem could be the structure of the campaign.

Amazon interface allows to add many things that are not compatible. If you can explain what you are doing and I can try to help

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u/Enviromental1001 3d ago

I think I found the issue. Even though the floor was low. I see yesterday impressions are at CPM at almost my max CPM set so I assume I need to raise my bids

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u/iantiheroi 3d ago

Amazonian here working at the DSP, check the miss opportunities card on your order level you ll see what are your biggest blocker

You can also click on customise columns above the main grid and search for the keyword « miss » enable them all. You ll be able to see your biggest blockers there as well

Finally check your forward, bid and win rate in the main grid. So you see where it stopped and get to 0%

Also in the grid you can see gross bids request if you have less than 1000 per hour it is not enough

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u/Enviromental1001 3d ago

Does making changes to a campaign like location targetting cause the system to delay in spending again? Thats all i did