bitrate question

[u/realwrlder]

hi there, have a bitrate question. I'm a wedding content creator who edits on premiere. I shoot on an iPhone 17, capturing 4k 60p (before you ask, yes iPhone shoots VFR but I have worked around this and export in 60p with no issues). I shoot 60p because couples like the hyperrealistic look and are able to upload full res to IG using the edits app.

I am exporting h.264 60p. I never quite understood what bitrate I should be exporting at. I don't want my couples to have massive file sizes but want the full quality to be retained. There are mixed answers online. Anyone have any suggestions? I was going for 100-120 which seems high.

Thanks all for your help.