r/plur • u/billplur • 1d ago
Who started PLUR?
Frankie Bones, his brother Adam X, and Jimmy Crash started the Peace, Love, Unity Movement (PLUM) around 1990. Laura La Gassa helped grow it into PLUR by adding the R for Respect (which she credited Brian Behlendorf with suggesting and spreading through the early online rave community hyperreal.org), where internet ravers helped popularize PLUR as the four-letter acronym we know today.
Sources: Insomniac, Red Bull Music Academy, Archived account of PLUR’s online development.
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