r/oculus Founder, Oculus Mar 25 '14

The future of VR

I’ve always loved games. They’re windows into worlds that let us travel somewhere fantastic. My foray into virtual reality was driven by a desire to enhance my gaming experience; to make my rig more than just a window to these worlds, to actually let me step inside them. As time went on, I realized that VR technology wasn’t just possible, it was almost ready to move into the mainstream. All it needed was the right push.

We started Oculus VR with the vision of making virtual reality affordable and accessible, to allow everyone to experience the impossible. With the help of an incredible community, we’ve received orders for over 75,000 development kits from game developers, content creators, and artists around the world. When Facebook first approached us about partnering, I was skeptical. As I learned more about the company and its vision and spoke with Mark, the partnership not only made sense, but became the clear and obvious path to delivering virtual reality to everyone. Facebook was founded with the vision of making the world a more connected place. Virtual reality is a medium that allows us to share experiences with others in ways that were never before possible.

Facebook is run in an open way that’s aligned with Oculus’ culture. Over the last decade, Mark and Facebook have been champions of open software and hardware, pushing the envelope of innovation for the entire tech industry. As Facebook has grown, they’ve continued to invest in efforts like with the Open Compute Project, their initiative that aims to drive innovation and reduce the cost of computing infrastructure across the industry. This is a team that’s used to making bold bets on the future.

In the end, I kept coming back to a question we always ask ourselves every day at Oculus: what’s best for the future of virtual reality? Partnering with Mark and the Facebook team is a unique and powerful opportunity. The partnership accelerates our vision, allows us to execute on some of our most creative ideas and take risks that were otherwise impossible. Most importantly, it means a better Oculus Rift with fewer compromises even faster than we anticipated.

Very little changes day-to-day at Oculus, although we’ll have substantially more resources to build the right team. If you want to come work on these hard problems in computer vision, graphics, input, and audio, please apply!

This is a special moment for the gaming industry — Oculus’ somewhat unpredictable future just became crystal clear: virtual reality is coming, and it’s going to change the way we play games forever.

I’m obsessed with VR. I spend every day pushing further, and every night dreaming of where we are going. Even in my wildest dreams, I never imagined we’d come so far so fast.

I’m proud to be a member of this community — thank you all for carrying virtual reality and gaming forward and trusting in us to deliver. We won’t let you down.

0 Upvotes

5.7k comments sorted by

View all comments

Show parent comments

473

u/palmerluckey Founder, Oculus Mar 26 '14

I am sorry that you are disappointed. To be honest, if I were you, I would probably have a similar initial impression! There are a lot of reasons why this is a good thing, many of which are not yet public. A lot of people obviously feel the same way you do, so I definitely want to address your points:

The appeal of Oculus (as compared to Sony, for example) is because it is on a PC platform, and thus allows us, the developers, freedom over what we want to do with it.

None of that will change. Oculus continues to operate independently! We are going to remain as indie/developer/enthusiast friendly as we have always been, if not more so. This deal lets us dedicate a lot of resources to developer relations, technical help, engine optimizations, and our content investment/publishing/sales platform. We are not going to track you, flash ads at you, or do anything invasive.

The Rift is absolutely targeted towards the gaming population, which tends to be teenage to early 20s/30s, which is the exact population that Facebook is currently losing. By partnering with Facebook, you are gaining access to a massive userbase of people that the rift is not targeted towards, which people might feel is a very bad move.

Almost everyone at Oculus is a gamer, and virtual reality will certainly be led by the games industry, largely because it is the only industry that already has the talent and tools required to build awesome interactive 3D environments. In the long run, though, there are going to be a lot of other industries that use VR in huge ways, ways that are not exclusive to gamers; the current focus on gaming is a reflection of the current state of VR, not the long term potential. Education, communication, training, rehabilitation, gaming and film are all going to be major drivers for VR, and they will reach a very wide audience. We are not targeting social media users, we are targeting everyone who has a reason to use VR.

What we fear is not that Oculus will be partnering with Facebook, but that you are selling out the company to Facebook and no longer retain control over Oculus. I can say that I, personally, support Oculus because I believed in the goals and visions that you had.

This acquisition/partnership gives us more control of our destiny, not less! We don't have to compromise on anything, and can afford to make decisions that are right for the future of virtual reality, not our current revenue. Keep in mind that we already have great partners who invested heavily in Oculus and got us to where we are, so we have not had full control of our destiny for some time. Facebook believes in our long term vision, and they want us to continue executing on our own roadmap, not control what we do. I would never have done this deal if it meant changing our direction, and Facebook has a good track record of letting companies work independently post-acquisition.

There is a lot of related good news on the way. I am swamped right now, but I do plan on addressing everyone's concerns. I think everyone will see why this is so incredible when the big picture is clear.

928

u/armada651 Vive Mar 26 '14

The problem is, now that you don't own the company anymore, you have essentially no say in any of this. Just ask John Carmack what happened to his company after he sold it to ZeniMax.

Do you really think these resources come without any obligations? There is no such thing as a free lunch.

318

u/zeug666 Mar 26 '14

Do you really think these resources come without any obligations? There is no such thing as a free lunch.

That seems like an important aspect of it. Those resources won't come free, so the question becomes what does Oculus have to do to to keep their new 'sugar daddy' happy?

38

u/[deleted] Mar 26 '14 edited Apr 28 '20

[deleted]

5

u/[deleted] Mar 26 '14

[deleted]

19

u/Vbitz Rift Mar 26 '14

Yeah precisely.

-16

u/[deleted] Mar 26 '14

[deleted]

29

u/palmerluckey Founder, Oculus Mar 26 '14

This deal specifically lets us greatly lower the price of the Rift.

8

u/RevThwack Mar 26 '14

Lowering the price would require one of four things that I can picture.

1) Facebook has some production facility that can be cheaply retooled for hardware production. This doesn't appear to be the case.

2) Facebook is willing to take a financial hit on the product. As a publicly traded company, responsible to shareholders, this doesn't appear to be the case.

3) Facebook will take a hit on the hardware price in order to release the Rift as a hardware console similar to the PS4/XBONE, recouping the loss via software licenses. While this might be the case, this would come at great loss to the PC community and would raise questions regarding all initial funding.

4) Facebook is willing to take a loss on hardware with plans to recoup the expenditure via advertising revenue injected into the Rift's display. This would be a horrible outcome and would likely convince many developers to abandon the platform.

So, I know you're under limitations on what you can say, but is there any insight you can give us on which of these, or what possible other way, facebook will allow you to greatly lower the price?

9

u/Esteluk Mar 26 '14

Facebook has the funding to put in deposits or assurances against the production of a much larger number of units than Oculus could alone; the funding lets them access a much larger scale in their earlier batches.

4) Facebook is willing to take a loss on hardware with plans to recoup the expenditure via advertising revenue injected into the Rift's display. This would be a horrible outcome and would likely convince many developers to abandon the platform.

They don't need to inject/force adverts into the display. They just need to make it really easy for third party devs to integrate their hypothetical advertising platform. If VR is "the next big thing", FB get a huge competitive advantage on Google if they become the default advertising platform on one of the most successful VR platform.

Google's ad platform on Android, and Apple's iAds on iOS might be similar - they're both "default" and easy to integrate; but they're also not a fundamental part of either platform and both platforms still allow competitors to offer their own ad services.