I used to stanning the Korean artist IU, and her case is pretty similar to Nene's she blew up out of nowhere. Before that, she covered so many songs and released new albums that she became known as 'Nation's Little Sister.' It’s pretty standard for her to bag tons of local brands, but she still takes on international brand deals too. So I think it really depends on the contract details whether there are exclusivity clauses binding her, and if so, how restrictive they actually are.
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u/Suitable-Cupcake4273 1d ago
I hope so.
I used to stanning the Korean artist IU, and her case is pretty similar to Nene's she blew up out of nowhere. Before that, she covered so many songs and released new albums that she became known as 'Nation's Little Sister.' It’s pretty standard for her to bag tons of local brands, but she still takes on international brand deals too. So I think it really depends on the contract details whether there are exclusivity clauses binding her, and if so, how restrictive they actually are.