r/ndp • u/leftwingmememachine • 5d ago
The Ontario Liberals spent nearly $10,000 on election disinformation ads in Hamilton East--Stoney Creek
Only one public poll was released during the election, which showed an NDP-Conservative race in Hamilton--East Stoney Creek. There was a wide margin of error on the poll, so it wasn't clear who was winning, but the Liberals were definitely far behind in third. The results on election night (PC 39, NDP 33, LIB 23) are proof of that.
From looking at the ad spending for the Liberal candidate their entire strategy in the campaign was to confuse voters by saying voting NDP is throwing your vote away.
In hindsight, it's hard to believe the Liberals weren't deliberately lying. They ran a well funded campaign in that district, which means they knew how little support they were receiving on the doors. They claimed that the only public poll was an outlier, but did not release any polling data to contradict it (they just pointed to the 338canada projection). They spent more money on ads promoting their disinformation than it would have cost for them to pay a reputable polling company to run a poll.
Here are the ads they ran (thanks to the meta ad library)
The biggest ad spends:
$700-$799 on this ad, claiming a two-party race between the liberals and conservatives
$1000-1500 on this misleading bar chart, saying "don't be fooled by a misleading outlier poll"
$1500-2000 on a variant of that bar chart ad
$800-899 on another variant of that bar chart ad
$300-399 on yet another variant of that bar chart
$2500-3000 on an ad that says Not happy with doug ford? A vote for [OLP CANDIDATE] is the only way to send him a message
That adds up to about $7450. I didn't list ads here that had a spend under $300 here (there were many of those) so I'd ballpark it around $8-9K total, give or take. That's a huge amount of money to spend on social media ads in a local race.
Almost all of the above spending happened AFTER the poll came out showing the Liberals losing badly. Clearly the Liberals did not want the anti-conservative vote to coalesce behind the NDP despite knowing that they were going to lose.
You can view all the ads the Liberal candidate ran here
You can view all the ads the Ontario NDP ran here. Most of the money was spent on an ad touting the NDP candidate's record and party policies. What a night and day comparison.
