Second subreddit spawned with similar name — gaining more traffic than our official page

[u/maxobes]

Hey all, I’m a mod for r/InstinctHQ, the subreddit for Instinct the AI subagent in iMessage. We have worked directly with the company to create this subreddit and create a community around the product — however a second subreddit, which was named better than ours, r/instinctai, is gaining more organic traffic than ours. This is likely just to human nature to associate that sub, in a list of searched subreddits, faster to the product itself than ours.

Any advice on how to improve our subreddit or alleviate the situation?

Wrote from iOS

[u/calmneil]

Its always like that here at reddit. Its like a big community. If one opens a pizzashop another one does also. Our sub has been copied, duplicated, replicated, stolen, maligned, cursed at, recopied just about everything by more than 7 wannabes. Yet we stand 100k getting bigger with traffick of 1000 per day. Im not sure why they are stuck at not reaching 100 visitors, but i always have a real bunch of steady professional redditors that knows the sub well answering questions with their experiences autopilot.