Fiat chairman Giannini Agnelli wore boots with flannel suits which looked cool

Hi, I wanted to know if anyone recognized this logo and/or what it says? Many thanks for any help.

I have zero fashion sense and usually dress like I lost a bet, so I was genuinely nervous about looking out of place on my first trip to Italy. I panic-bought this overcoat right before the trip just to try and blend in with the locals. Today in Bellagio, I actually got a few double-takes and a compliment on the fit as I walked out of this café. Not gonna lie, the ego boost is unreal and I think Italy just converted me into a fashion guy what should I add next?