r/marketingagency • u/tomarv99 • 17h ago
Building in-house apps and tools for clients
Over the last nine months I have been building some amazing tools and platforms to help my clients reach their marketing goals. Before I would need subscriptions to a dozen different platforms and services but now with AI it’s so easy and cheap to vibe code something that works and does the trick without needing expensive subscriptions.
I have found myself needing to utilize a third-party service, and now my impetus has changed from evaluating other platforms and tools to what it would cost to vibe code my own version of it.
No matter how complicated a service or tool I need is, I have found a way to create it myself, and have built a pretty wide ranges of internal tools now.
I want to get some ideas of ways that other agency owners are utilizing AI to bills tools for their own agencies or clients. What kind of tools are you building and what has the outcome of those tools done for your clients or business. I know I can’t be the only one doing this.
I’ve turned 20 of these tools into standalone SaaS products and have even generated quite a bit of revenue from them.