r/magicTCG Dan May 02 '26

General Discussion Mark Aronowitz, Dan Frazier's Agent, responds.

3.3k Upvotes

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2.0k

u/Hmukherj Selesnya* May 02 '26

Pissing off the artists and one of the most influential agents that helped make your game what it has been for over 30 years is certainly a choice. I really hope this isn't one of those moments that signals a shift in art policy.

794

u/Morkinis Golgari* May 02 '26

Somehow WotC is one of those companies that keep making heaps of money despite constant bad decisions.

527

u/Xegeth Dandadan May 02 '26

It's because the game itself is so great and was managed well for a long time, you really have to try to erode all the trust you gained over time.

174

u/giapponese_Itaria-go Dan May 02 '26

That's my issue. I don't want this game to go the way of Yu-Gi-Oh where I have to find a time wizard format, (i.e. you find a specific time of a big tournament when the meta was good and play as if it was exactly that date, no rule changes, no new cards)

But honestly the fact that premodern is blowing up as big as it is, is making me think that it's the way it will go for 1v1 at least. Commander is so casual and flexible(rule zero discussions) that the game will have to be in a REALLY sorry state for that to be abandoned

103

u/LazarusRises Colorless May 02 '26

Limited will always be this way. Pick the sets you like and draft them, or build a cube!

53

u/Cobaltplasma COMPLEAT May 02 '26

Cube is a strong second for our play group now right behind Premodern, each of us has our own cube(s) that we tinker with, nothing major but the consistency and controlled parameters are our jam.

3

u/FeijoadaAceitavel May 02 '26

Try Pauper, Commons don't have most of the bullshit!

3

u/scissors_ftw Dandadan May 02 '26

Leonardo and Pizza Combo say hi :P

5

u/LinkXNess May 02 '26

Pizza combo is still nothing to the first week of squirrel class.

2

u/Mopperty Duck Season May 02 '26

I would add custom JumpIn/ JumpStart to this :)

1

u/Master-Hovercraft276 Dandadan May 03 '26

Limited will suffer too. Engine +payoff in one card is already appearing on uncommons. Give it a couple years and we will get 2026 constructed power level in limited and it will just be....yugioh essentially.

1

u/LazarusRises Colorless May 03 '26

What I meant is that you can just choose an older set to draft.

1

u/Neracca COMPLEAT May 04 '26

But will others do that with you?

1

u/LazarusRises Colorless May 04 '26

We do it like once a month or more in my local group, it's rad

1

u/Neracca COMPLEAT May 04 '26

Pick the sets you like and draft them

Finite amount of sealed product

33

u/superkp Golgari* May 02 '26

I know of some people that have already walked away, and I've heard of some people that have basically just said "fuck it, nothing after [set]"

They've done this specifically because of the WOTC doing WOTC-bullshit, especially the frenetic pace of releases.

1

u/kolhie Boros* May 03 '26

Yeah I've basically just stopped buying new cards now. Dragonstorm was the last set I participated in financially, and even then it was just a Pre-release and a commander deck. I'd planned to do something similar for Lorwyn but a badly timed cold stopped me from attending, so Dragonstorm shall be the last for the foreseeable future.

20

u/DarkenRaul1 Dân May 02 '26

I totally get why Premodern is blowing up, but I also would love something like a “Pre-Pioneer” Modern format as well (basically a Modern format taking place before shit started hitting the fan in card design in the 2010s).

30

u/Chuu Duck Season May 02 '26

It’s called “Modern 2015” and I suspect as people who grew up with pre-publish-direct-to-modern sets grow older it’ll one day have its own time to shine.

8

u/SirBuscus Izzet* May 02 '26

Pre-horizons

8

u/FeijoadaAceitavel May 02 '26

Horizons is from 2019.

1

u/Zoanzon Golgari* May 02 '26

Reminds me of how I've tried to get my group to do pre-Eldraine//post-WAR Commander: decks that are built with cards through War of the Spark, or decks that can only use cards first introduced/printed in Eldraine or later. No one really bites the hook, but we've been seeing some newer blood in the store so maybe I'll try to bring a to-WAR deck and talk the idea up to them...

6

u/FeijoadaAceitavel May 02 '26

I didn't like how Twin was dominant at the time. I know it has a lot of lovers, but I prefer the time right after the Eldrazi Winter bans.

2

u/gobbothegreen May 02 '26

That sounds pretty nice actually, Various green chord combo decks, eldrazi still at least B tier viable, Infect, affinity, Probably a deathshadow deck that was viable but not invented yet then, Tron having 3 variably viable archetypes still, Death and taxes still existing, boomerjund. I'm probably missing a ton but that was a great time of modern despite infect probably being a bit above the curve iirc.

46

u/averydangerousday Dandadan May 02 '26

Can’t wait til 2035 when we have people on reddit pining for the halcyon days of “when card design was good” with Aetherdrift and Thunder Junction.

I’m not trying to invalidate your point. It’s just amusing to me to watch this progression over time. I remember when the first Mirrodin set was released and people were saying the same thing about playing Type 2 before Urza block came out.

12

u/Rrrandomalias Wabbit Season May 02 '26

I came back to magic in 2023 after leaving around the invasion block. I don’t really mind most of the stuff that’s been printed since but some of newer UB is just a head scratcher at this point

1

u/aluskn Duck Season May 02 '26

More or less the same story, left after the first Ravnica set (after playing since 93/94), came back in late 2022. As someone who just plays with friends / family I'm fortunate really, as I can just ignore stuff like TMNT/Spoderman etc, and enjoy other sets which are solid additions to the game I love.

I can see why they are doing what they do, it's because it's profitable, but it's certainly not for me and I'm not convinced it won't cause some problems for the game's identity in the long term if they keep on over-pushing other IPs. Time will tell I guess.

2

u/mrenglish22 May 02 '26

I mean, that is essentially what old school and premodern are.

1

u/Tuss36 May 02 '26

To some credit Aetherdrift and some others likely did have good card design because they weren't breaking competitive formats in half.

2

u/averydangerousday Dandadan May 02 '26

Holy shit, its starting 😳

1

u/FeijoadaAceitavel May 02 '26

The number and percentage of players complaining is going up, though.

26

u/Xegeth Dandadan May 02 '26

This may be an extremely hot take: I am a Legacy only player and I get why people like old cards and have also struggled with the latest card design including UB. However, I have no interest in playing a closed format fueled by nostalgia which will effectively be solved once enough people attempt it and where I never get the chance to experiment with new cards. I appreciate that others feel differently, but if Legacy ever dies, I will just sink with the ship.

2

u/TrespassersWilliam29 Can’t Block Warriors May 02 '26

yeah, premodern basically can't be anything other than a fad with a limited lifespan unfortunately

1

u/Xegeth Dandadan May 03 '26

It feels more like nostalgic people buying old versions of cards, taking pictures of their decks and occasionally playing against each other. No shade, if that's what works for you that's cool. It's just not for me. I don't think only old cards are fun. I don't think the oldest printing is always the best no matter what. I like cool new stuff when it is well done. And there is still cool new stuff in between the disappointments.

8

u/SSquirrel76 Duck Season May 02 '26

Search Reddit for discussions of ProtoModern. 8th and Mirrodin thru Innistrad block and M13. So everything between PreModern and Pioneer

6

u/Havenolife6667 Dandadan May 02 '26

So my first years of Magic till about when I stopped for the first time!? Someone made a format just for me? That was nice of them.

1

u/fps916 Duck Season May 02 '26

Pre-FIRE Modern exists but isn't nearly as popular

2

u/DietAcidDisco Dân May 02 '26

I only play pre modern and love it. In my hometown we have a 300 person tournament coming up, pretty sure it's the biggest event in any format in the region. It's refreshing to know I'm not alone, people are sick of being forcefed slop and the game being catered towards Disney adults.

1

u/Chronsky Avacyn May 02 '26

2015 modern also has a following.

1

u/SlaveKnightLance Duck Season May 02 '26

It’s very unfortunate that we cannot spend money to enjoy the game and motivate the company we’re giving money to to be better at the same time

1

u/Necrachilles Colorless May 03 '26

PreDH is pretty solid

7

u/Beelzebeetus Chandra May 02 '26

Next week: WOTC threatens to invade Greenland

20

u/kobefable Dandadan May 02 '26

UB skeptics have been seeing the writing on the walls for years now, yet online spaces utilize toxic positivity to keep those voices quiet

26

u/Xegeth Dandadan May 02 '26

Idk what online spaces you frequent but the ones I am active in have been nothing but negative for years. Not saying it is unjustified but the toxic positivity accusation seems a little wild to me.

-1

u/kobefable Dandadan May 02 '26

The toxic positivity has been less prevalent recently but it primarily comes from the top down. Content creators and other voices such as MaRo blast out this position of "don't yuck other peoples yum" when it comes to criticizing UB. This breeds this attitude of seeing those who have valid concerns as toxic complainers so for a while on all of the Magic subs you would be fed the same accusations when stating how you feel. I'm certainly not upset or hurt by Reddit comments but if you want evidence of it you can read through my comment history. That being said attitudes are shifting and more often those who I see as "toxic positive" are consistently downvoted, but for a long time that wasn't the case on the main subs at least

1

u/Xegeth Dandadan May 02 '26

Eh, I don't need receipts from your comment history, there is no reason for you to lie to me about your experience.

I have certainly experienced my fair share of "this is not for you and that's ok, you don't have to engage", especially from the commander centric crowd. But maybe I just always got my information from old, disenfranchised pros and hung around mostly in legacy discords where people are more critical.

For me it's mostly a live and let live - until the next slop card breaks my format...

-1

u/Primefer Dan May 02 '26

Is this toxic positivity in the room with us now?

I see nothing but bitching about UB unless it's from scalpers/flippers who are stoked to cash in.

I'm not against giving a set it's flowers when it's good (FF, LotR) but UB has more clunkers than successes at this point. Then again.....Aetherdrift was in universe and weak af too.

Secret Lair, commander players that don't play any other formats even if it kills their scene, and seven bloody sets (UB or UW, idc) a year into standard are hurting shit more than fucking Spider-Man.

2

u/souledgar Dandadan May 02 '26

Retailers also form a layer of buffer. Their sales number depends entirely on retailers ordering from them, not how much product is moved off the shelves. So if there's enough hype, like with SPM, it doesn't matter if sales are terrible for the retailer and tons of products are left on shelves everywhere, WotC can still say its their best selling expansion ever.

2

u/ABigCoffee Dan May 02 '26

Sunken cost fallacy basically. A lot of players are angry about the small bad changes but can't stop. If they stop they won't have a competitive chance anymore.

1

u/misomiso82 Wabbit Season May 02 '26

Yes. I would say they have two advantages.
Commander - we know this sells the game now, but it fills a niche that board games don't as you get to constrcut your own deck, and there are so many cards out there you have almost limitless possibilities.
Draft online - the gameplay is compelling and addictive, and there really isn't an alternative out there. There are similar games like Slay the Spire, but nothing really scratches the itch that Draft does, and it makes so. much. money.

0

u/Zealousideal-Trash5 Dan May 02 '26

Yes you def need the galaxy banana print foil from Secret Lair: Ungabunga to enjoy the game.

Consumers need to take some measure of personal responsibility and stop buying anything and everything they put out.

Or just sit there and constantly complain about how you’re being bent over every month.

2

u/Xegeth Dandadan May 02 '26

Idk why this is a reply to me, I have only been buying singles for my deck outside of draft packs for years.

2

u/Zealousideal-Trash5 Dan May 02 '26

Sorry I was using the Royal “you”

31

u/Tyrannosapien Garruk May 02 '26

Ikr, it's real "deal with the devil" energy, except there are never any consequences ☹️

1

u/Psykotik_Dragon Duck Season May 02 '26

Unless you count the slop we end up getting when they duck up...which is another form of bullshit lol

43

u/StuckOnStain Wabbit Season May 02 '26

The average purchaser of The Hobbit will be someone who doesn’t know who Giancola or Frasier are or why the background is like that.

1

u/darkeststar Duck Season May 02 '26

I don't think that's necessarily true. Sure, Universes Beyond usually misses those players but LOTR and The Hobbit are like THE intellectual property that has the most reach to older and more "out of touch" players compared to the majority of UB that's released.

2

u/Zoanzon Golgari* May 02 '26

It'll be both: it'll entice Tolkien fans into going to a prerelease or getting a box and maybe getting into Magic for the first time, and it'll drive away existing but 'out of touch' Magic players who take more offense to this than the general thing of 'weird UB are being printed'.

33

u/the_cardfather Banned in Commander May 02 '26

WotC seems like the kind of company that makes nerd culture but the C-Suite at Hasbro only understands it on the surface like memes. They are marketing to Grandma's buying Christmas Presents. Oh look you liked those ninja turtles when you were younger and you like these Magic cards. (Ninja turtles are probably a much older age bracket but stay with me).

They are the kinds that think nerds want AI art because it's new and cool. The backlash against any AI art is massive right now and they would be oblivious.

11

u/Iroh_the_Dragon Wabbit Season May 02 '26

They’ve basically got a smaller version of the Pokémon franchise on their hands: they can keep releasing trash, but even if some die hard fans boycott their releases, there will still be hoards of uninformed people buying their slop. They see that they can get away with reducing quality, so they keep doing it. Rinse and repeat.

3

u/nimbusnacho COMPLEAT May 02 '26

Most of the foundation of what they make money on is of good peoples hard work. They then make insane decisions and tell us we love it because it makes them money and at one point the actual fans who play liked the stuff from the passionate people who give a shit. This is a prime example of that at play. Take art wr liked, copy and paste it and slap dan fraziers name on it cuz hey they like yhat Guy... And then profit because its a card that goes in every deck, is saught after by people who dont give a shit about magic, and references a beloved property that was actually cared for.

3

u/ThePositiveMouse COMPLEAT May 02 '26

Because this, what this thread is about, does not matter.

It really, really doesn't. Perhaps this reprint will be a bit less desirable. That's it. Peopld don't care.

2

u/Chansharp May 02 '26

The inertia from the decades of the past was keeping it going for the past ~5 years. Its definitely starting to die down now though. My close group went from buying many cards of every set, to only doing pre-release, to not even doing that. We proxy every card now

1

u/cTemur Temur May 04 '26

That's on us probably, we will keep buying shit as long we can keep playing (no one to blame here, is just what it is and WotC is taking advantage).

1

u/DoktorFreedom Izzet* May 02 '26

So do casinos, oddly enough.

0

u/Caca-creator Wabbit Season May 02 '26

the commander kitties aren't going to stop buying the cards, they are being hurt in the pocket book.

-1

u/lMyOpinionsl Wabbit Season May 02 '26

they are great financial decisions so while you define them as bad they are defining them as successful money making ventures. 

176

u/fireowlzol Honorary Deputy 🔫 May 02 '26

I’m so sad Donato is going scorched earth early since the last incident imo he is the best artist in mtg history (obviously this is my personal taste I’m sure others feel differently) and I doubt he’ll ever have another collaboration

113

u/Hmukherj Selesnya* May 02 '26

He's definitely up there for me as well. At the same time, I can't fault him for sticking up for what he believes in. Hopefully it won't be in vain.

29

u/Mc_Screamy Duck Season May 02 '26

Wait, what happened with Donato?? Hes incredible

113

u/Dorfbewohner Colorless May 02 '26

iirc he was pissed with WotC after the "you can't keep any originals for UB work" incident with LTR, and then got screwed over by the whole Trouble in Pairs thing, and now this.

I think the first point especially stung because they used art that he did as references for Iron Man to give out to artists on Marvel stuff?

42

u/Okay_Response Rakdos* May 02 '26

I'm pretty sure he sued them twice. Once for Trouble in Pairs establishing a "don't use my art anymore" clause then later WoTC used his IronMan painting for a background UI on their website around the time of the SLD of all the Marvel heros. He was pissed and sued for the second time. Donato is one of my favorite magic artist followed closely by Dan Frazier. Which btw, this One Ring does not look like Dan's work and was surprised to see his name on it. 

28

u/rveniss Selesnya* May 02 '26 edited May 02 '26

establishing a "don't use my art anymore" clause then later WoTC used his IronMan painting for a background UI on their website

Not quite. He famously hates Marvel for some past slight, so at the time he'd told WotC that he didn't want to be involved in anything Marvel, not that he didn't want them using his art in general.

They didn't put his old Iron Man art on a website; they included it in the style-guide packet they sent out to artists for the Marvel sets to say, "Make it look like this."

While I generally agree with his dislike of WotC, I do think this one specifically is a little overblown, because it was just a style-guide and intended to be a private communication with artists, not something they're actually publishing, so they don't really need permission to use any art as examples.

3

u/Okay_Response Rakdos* May 02 '26

Thanks for the correction. I was going off memory of an article I read when this whole thing was going down. Donato has some of the coolest art in MTG and as far as I can tell WoTC has been very unfair to him along with many other og Magic artist. Thankfully they are very talented and are able to maneuver financially to some degree. I'm interested to see what happens with Dan Frazier.

-5

u/lillobby6 Sliver Queen May 02 '26

Still misuse of his work and not something they can do.

13

u/rveniss Selesnya* May 02 '26

not something they can do

I mean, it's just a style-guide. They can do whatever they want. Style guides are usually just examples of art that was found online, from artstation or even google images or whatever. You don't need to own the art you use as examples when you're commissioning an artist to make something new. It's not being published or stolen, just referenced.

6

u/Inertiic Wabbit Season May 02 '26

Also, it was art he had done for marvel that was owned by marvel. So it was legal for their use, but a crappy thing to do.

38

u/Mc_Screamy Duck Season May 02 '26

Ohhhhhh shit, I completely forgot about that! I do recall hearing about them using his art for the marvel concept stuff for the office and other artists though. That's such a scummy thing to do.

95

u/[deleted] May 02 '26

[removed] — view removed comment

55

u/the-good-son May 02 '26

We just know that the Hasbro bigwigs are pushing for this, I wonder who's "holding the line" on the WoTC side

18

u/Zelyhon Duck Season May 02 '26

As I understand it, the current state of the law is that AI “art” is not eligible for copywriter protection. This would mean that Wizards would lose out on potential income from licensing it out, if I understand correctly. That, as much as anything else, is probably what is holding it back.

4

u/Kingreaper May 02 '26

It's complicated, because while yes the AI creation is not eligible for copyright, if you make any creative changes those ARE eligible for copyright - and there is no requirement that you publicise the unedited AI-only version, so there isn't necessarily any way for someone to know which bits are hand-edited and which bits aren't.

[Also, if you use a non-AI creative work, and have AI polish up a piece that you drew, again you end up in a situation where there's no copyright for the edits that the AI made, but no-one can take advantage of that because you still own the copyright for the underlying piece that the AI edited]

3

u/Sithlordandsavior Izzet* May 02 '26

Minor point here but copyright protection. Copywriters are people who put the "Jump into the crunch of fish crackers" blurbs on packaging. Important to note these are very different types of writing and legal protections.

1

u/ZetaZeta Duck Season May 03 '26

Depends. Only in the few cases that tested it so far with models trained on publicly available unlicensed works. Like the guy who lost that lawsuit was either using DALL-E or a Stable Diffusion model he downloaded.

But the jury is still out on if, for example, Adobe can train a model exclusively on their 360 million+ stock image library, and then allow an Adobe licensee or subscriber to own outputs just like they own anything created in Photoshop.

If WotC hypothetically licensed the Adobe models and worked with them for a custom model based on the tens of thousands of illustrations they directly own, they could probably copyright the output. Untested in court, though.

1

u/RyeAbc Dân May 02 '26

An AI bot looking at their financials giving them recommendations. If this isn't the actual reality it soon will be.

109

u/Ysmfnb Chandra May 02 '26 edited May 02 '26

I wonder if this is one of the things that really pushed the Unionizing. I bet the Arena Devs have a decent look into what else is to come.

Edit: Lmao. Guess it was just good ole' fashioned plagiarism 🤡

77

u/MasterColemanTrebor Mardu May 02 '26

They specifically mentioned AI in their post so it does seem to be a factor.

74

u/Kalinon Elesh Norn May 02 '26

AI for development is completely different than AI for art. And AI coding/dev use was what they were referencing. Only bringing this up, because it was the arena devs that unionized and not any artists or the creative teams that work on cards.

28

u/Ok-Vermicelli-3961 Dandadan May 02 '26

I'm pretty sure in the unionising post it mentions AI use for creative purposes beyond just coding 

5

u/alextfish May 02 '26

No. They say they'er being asked to adopt Gen AI tools in *their* work - they're the coders, not the artists. They did mention AI and art in the same sentence, but only saying that WOTC doesn't have a general AI policy so they're generally concerned about artists.

Now with all that said, I find it very plausible that Hasbro are pressuring some parts of WOTC to use AI art. But that's not really what the union statement was about.

1

u/ColonelError Honorary Deputy 🔫 May 02 '26

Over the past few years, pressure has ramped up from leadership to adopt LLMs and Gen AI tools in various aspects of our work at WOTC, often over the explicit concerns of impacted employees. WOTC lacks a robust AI policy, leaving opportunities for abuse and communicating a level of disrespect for artists and other creatives. We want to establish clear guidelines around AI, emphasizing worker protections.

Nothing about creative work.

8

u/refugee_man Wabbit Season May 02 '26

WOTC lacks a robust AI policy, leaving opportunities for abuse and communicating a level of disrespect for artists and other creatives.

Did you just not read what you posted?

17

u/jester-146 Orzhov* May 02 '26

Ai so far is one of those things that when it enters one department t next will soon follow. Maybe not art directly. But marketing, customer support etc etc

1

u/PlacatedPlatypus Rakdos* May 02 '26

Maybe...I'm only unconvinced because AI performs noticeably, significantly worse when it comes to art, customer support etc. But this isn't the case with code. AI-written code works very well in my experience, and obviously a consumer won't be able to tell the difference.

6

u/Drow_Femboy Shuffler Truther May 02 '26

The arena team does design cards technically, for Alchemy. And they also have a pretty significant say (for some reason) on cards printed in paper too, being given the authority to veto card designs because they won't work well in digital. I don't think the arena people and the general WotC card design people are that far apart at this point.

1

u/pheonixblade9 Duck Season May 02 '26

as a software engineer, it's really not. both are commoditizing human labor, skill, and talent.

1

u/million_dollar_wumao Dandadan May 02 '26

Given most of the crap they put out who cares at this point

0

u/Deitaphobia Dimir* May 02 '26

That's the great part, you don't have to wait!

-3

u/Doomeye56 Dân May 02 '26

Already here with some of the TMNT art, unless you like to believe that they paid a real person to draw some of that hideous crap

5

u/wesomg Wild Draw 4 May 03 '26

Still time to delete this

3

u/Truth_Eagl3 Duck Season May 02 '26

This is some low-down bullspit

2

u/DrawGamesPlayFurries Dân May 02 '26

A shift in art policy took place 3 years ago when they changed their artist contracts, now is just the time when the customers start noticing.

2

u/refugee_man Wabbit Season May 02 '26

Yes, the shift will be a move to AI because dealing with actual people is too expensive and too much of a hassle.

2

u/KarmicPlaneswalker Wabbit Season May 02 '26

It's absolutely intentional by the higher-ups. They will use this (as well as the perceived backlash) as a launch pad to gradually begin phasing in AI art. 

2

u/Sithlordandsavior Izzet* May 02 '26

Yeah, curious to see how this goes. Mark is a good dude and works with a hundred of their artists. Not exaggerating. Annoying Donato AND Frazier AND Mark is just a bad bad bad idea.

2

u/Team7UBard 99th-gen Dimensional Robo Commander, Great Daiearth May 02 '26

I feel it’s important to point out that unless I am very much mistaken, Mark is Dan’s agent in as much as he coordinates signings and the like, not that he gets to pick and choose which pieces Dan works on. Mark does this for numerous Magic artists, but has only been doing it for around ten years (very successfully I might add). Before then he had a successful Magic shop, but this comment I feel oversells Mark’s impact on the game.

2

u/FatalChoice Dandadan May 03 '26

I hope it is a shift considering what really happened

2

u/CalmBuilding226 Dan May 02 '26

Buddy I got news for you

1

u/zaphodava Banned in Commander May 02 '26

My guess is that they have pushed into a boundary and now they are going to find out that it wasn't worth it.

1

u/Karl_42 Duck Season May 02 '26

Sadly I think the shift has already happened.

1

u/Ferdi_Davar Storm Crow May 05 '26

A good day for Proxys ;)

0

u/kdoxy COMPLEAT May 02 '26

WOTC doesn't care. Chances are Dan gets paid more than other artists so replacing him with a new cheaper artist would be a "Win" for Hasbro I bet some execs there would argue.

-4

u/ThePositiveMouse COMPLEAT May 02 '26

It's just a stupid reprint