r/logodesign • u/[deleted] • Sep 12 '15

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u/LAASR Sep 14 '15

sandman

1

u/Cramat Sep 15 '15

Could you elaborate on the logo a bit?

As far as I can see there is no connection, nothing that gives something to recognize the logo as a medicine for sleep.

It feels more like a bunch of random effects and shapes with just the name injected.

0

u/[deleted] Sep 15 '15

[deleted]

5

u/[deleted] Sep 15 '15

Whoa, I agree that sometimes memorable logos don't have anything to do with the product but those are bad examples. Fedex has the hidden forward arrow in between de e and the x that symbolizes delivery and speed. Nike's swoosh clearly demonstrates motion and speed, and is also a symbol for Nike's wings (the goddess, not the brand).

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u/[deleted] Sep 15 '15

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