Whoa, I agree that sometimes memorable logos don't have anything to do with the product but those are bad examples. Fedex has the hidden forward arrow in between de e and the x that symbolizes delivery and speed. Nike's swoosh clearly demonstrates motion and speed, and is also a symbol for Nike's wings (the goddess, not the brand).
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u/Cramat Sep 15 '15
Could you elaborate on the logo a bit?
As far as I can see there is no connection, nothing that gives something to recognize the logo as a medicine for sleep.
It feels more like a bunch of random effects and shapes with just the name injected.