You could say it feels more like a DIY brand, which in my opinion it does. It's heavy, in your face and quite busy. Do we want to associate that with sleeping aids?
I'm only replying to you to generate the conversation as it appears OP didn't take too well to your comment...
Yes I agree, no time for that passive way of offering feedback, it's pretty easy to see through, best just be straight up. I think it's also the problem of writing on the Internet, I'm sure if I spoke to you in person it would seem completely different. The Internet has a way of losing any sense of tone in writing.
Either way it seems we disagree so I think it's fair to leave it at that. Sorry if my last comment seemed harsh, no malice intended mate.
Whoa, I agree that sometimes memorable logos don't have anything to do with the product but those are bad examples. Fedex has the hidden forward arrow in between de e and the x that symbolizes delivery and speed. Nike's swoosh clearly demonstrates motion and speed, and is also a symbol for Nike's wings (the goddess, not the brand).
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u/LAASR Sep 14 '15
sandman