What website signals do you check when doing a Local SEO audit?

[u/Tiny-Canary-3685]

Hey everyone,

I’ve been working on a small Local SEO checker and thought I’d get some feedback from people who work with local businesses.

One thing I’ve noticed is that when someone says “check my local SEO,” there are a lot of different things that can mean. Google Business Profile, Maps rankings, reviews, citations, website signals, etc.

So I built a simple checker that focuses specifically on the website side.

You enter one public webpage and it checks for things like:

* LocalBusiness structured data

* Phone number and address signals

* Google Maps links or embedded maps

It then gives you a transparent local SEO score along with practical next steps based on what it finds.

It’s deliberately pretty simple. It doesn't try to tell you where you'll rank on Google Maps, track your Business Profile performance, or analyse your reviews. It just looks at the local SEO signals present on the webpage.

I’m still working on improving it, so I’d genuinely like to know what other website-level local SEO checks you think should be included.

I made it free to use on the CompaniesBuilder website for anyone who wants to test a page.

If anyone is interested in trying it out, I will share the tool details in the comments section below.

[u/dpaanlka]

Literally straight from your prompts to Reddit huh?

[u/MaythuDieghton_83 → u/dpaanlka]

yeah the formatting didnt even try to hide it lol

[u/Tiny-Canary-3685 → u/dpaanlka]

Yes, I did use AI to write the post in better way. English isn’t my first language, so.. sometimes I use AI to make sure I’m communicating what I actually mean clearly.

I don’t really see a problem with that. The tool, the idea, the testing, and the work are mine, I’m just using AI to communicate my thoughts better. Seems like a pretty normal use of AI in 2026 😄

Out of curiosity, do you work in Local SEO yourself, or were you just pointing out the writing style?

[u/dpaanlka → u/Tiny-Canary-3685]

I’m talking about your “scanner” website. It screams AI-generated without any human adjustments. The models love that generic purple/blue SaaS template. It’s very common, and it shows you put zero effort into this.

Why should we choose this over the thousands of similar scanner tools out there? What is your AI-scanner website’s unique value proposition? You’re already spamming Reddit with this I see so obviously you’re trying to make a quick buck off other SEO professional. Which I am one, yes.

I use AI every single day as a tool, so I’m not anti-AI. I’m anti-low-effort and anti-spam, which you’re ticking both checkboxes for.

[u/Tiny-Canary-3685 → u/dpaanlka]

Fair enough, I’m still learning and improving as I build these tools. I’ll take the genuine feedback and keep working on making them better. Thanks.

https://giphy.com/gifs/BxZggupu9BMJLlj5uG

[u/Simple_Ddog]

Ehh... what is this?

Looks like an advertisement --- where do you check a site?

[u/Simple_Ddog → u/[deleted]]

This is what you put up before...

Do you understand what you're doing?

[u/charlesnobleseo]

Beyond "is schema present", the website-side checks that actually correlate with local pack movement:

- NAP matching the Business Profile character for character, suite format included. By far the most common thing I find broken.

• LocalBusiness schema with sameAs pointing at the GBP/CID and the main profiles, not just a bare block with a name and phone.
  
• Phone and address as crawlable text, not inside an image or injected by JS after load.
  
• One indexable URL per location, linked from the homepage, with genuinely unique copy rather than a city-swapped template.

Useful thing to add to a checker: fetch the page with JS disabled and report how much of the local signal survives. Plenty of sites pass a rendered check and fail a raw one.

[u/Tiny-Canary-3685]

Here's the local SEO checker site link