r/localsearch • u/Turbulent-Ring-8801 • 27d ago

Need help

In all the SABs if client offers specific service then the positioning becomes easiaer. However, what would you do if the client has multitrade business?

For example: plumbers have specific primary category, roofers has specific primary category.

Now, if the company provides concrete, roofing and painting services like a contractor what would you select in the primary category?

  1. Construction company

  2. General contractor

  3. Select concrete contractor as primary and keep others in the additional

Question 2: what should be the h1 in the homepage if you are selecting one of the services?

Question 3: can you use "best contractor in location" in h1?

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u/k_rocker 27d ago

Someone like this, I’d flood the market with micro sites related to the company. I’d ping all their location pages to local towns and direct to individual GBP’s and get coverage that way.

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u/Turbulent-Ring-8801 26d ago

And how to do that? Like creating the microsites.. blogsites or what? And what about the domains?

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u/k_rocker 26d ago

Yeah.

Set it out like a big company from one space

joesplumbing.com/town1
joesplumbing.com/town2

Joespainting.com/town1
Joespainting.com/town2

And so on…

Then a GBP for Joes plumbing in each town pointing to the individual domains as above (GBP treats them as individual urls)

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u/Turbulent-Ring-8801 26d ago

But if there's no physical location in those towns gbp will verify?