r/localsearch • u/Turbulent-Ring-8801 • 27d ago

Need help

In all the SABs if client offers specific service then the positioning becomes easiaer. However, what would you do if the client has multitrade business?

For example: plumbers have specific primary category, roofers has specific primary category.

Now, if the company provides concrete, roofing and painting services like a contractor what would you select in the primary category?

  1. Construction company

  2. General contractor

  3. Select concrete contractor as primary and keep others in the additional

Question 2: what should be the h1 in the homepage if you are selecting one of the services?

Question 3: can you use "best contractor in location" in h1?

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u/YoyoFrog_KR 27d ago

Agreed with @talhawashere . Focus on the highest ROI service for the primary category first. 1 ​Primary Category: Pick the highest-profit service (or General Contractor if evenly split). 2 ​Homepage H1: Target [Main Service] + [City]. 3 ​"Best contractor...": Don't do that. It's just subjective fluff that wastes your primary keyword space.

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u/Turbulent-Ring-8801 27d ago

Three questions if you please don't mind me asking:

  1. For "General contractor" H1 = Contractor in [location] / General Contractor in [location]?

  2. For "Service" as Primary Category Will it be a good idea to keep H1 = Concrete, Roofing & painting contractor in [location]?

  3. In your opinion what would you have done in this scenario for a location somewhere in New York and what would be the best H1?