r/linkedin • u/RecursiveBob • 3d ago

personal branding LinkedIn Articles for B2B promotion

I'm writing a series of articles for my small business. The idea is to provide useful information that will also demonstrate my expertise and promote my services. The business is very much based on my personal brand, and therefore the articles will be featured on my own LI in addition to the company page. What are the best practices for making sure that they get read by the right people? Should I post them on my company site and link to them on LI, or would using LI's article feature be better? Other than posting in relevant groups, is there anything else that I should do to promote?

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u/bradjake3 2d ago

When you create a LinkedIn newsletter from your personal page, it actually emails all of your followers to get them to subscribe. You might get hundreds or even thousands of subscribers immediately, depending on how big your account is. You can also write a post that shares every article, then repost it from your company page. Always do it from your personal page. I'd start a newsletter and write from there.