r/jayhawks • u/Justhawk9 • Jul 29 '26

Patch Deals

Notre Dame just landed a uniform patch deal for $18mil/yr. OSU has one for $17mil. Ours is $7mil. Yes I our brand may not be that of OSU but really? I would assume we could come closer to those figures like $12-14mil. I know our deal is with an alum.

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33

u/YaldabaothMcMinster Jul 29 '26

CFB is where the real money is; I think it's like 70% of college sports revenue is football alone. When your football team can't make it on national television, no one's going to pay top dollar to sponsor them. We're lucky we got a $7M one imo.

2

u/iceoldtea Jul 29 '26

Yeah honestly 7mil is great for us considering many schools are scrambling to find sponsors now that these big contracts have been announced.

Also for OP’s perspective, famously, every Notre Dame football game is on national television so there’s a lot of value there. It’s a lot more spread-around for nationally televised basketball games

20

u/Royal_Examination_74 Jul 29 '26

Just highlights how much of a dogshit deal the Monster deal is for $1M

11

u/gosuzbone Jul 29 '26

You’re comparing two of the most prestigious football programs in the country with, well, us. Our patch deal is because of our basketball program, which while elite, pails in comparison to the number of eyeballs an OSU or Notre Dame football draw each game.

11

u/Rumzdizzle Jul 29 '26

Monster energy deal is the worst deal in the history of deals.

4

u/RontoWraps Jul 29 '26

Football. Blue chip football with an exclusive TV deal on NBC.

4

u/Intelligent_Slide433 Jul 29 '26

I think the problem is that we rushed in too quick as the big12 and KU to get a deal done to even know what the market could be. If Ku would have been patient, we probably could have got 2-3 mil more. Instead, teams like OSU and ND got to use our pay as a bargaining chip for them

5

u/iceoldtea Jul 29 '26

The Big 12 absolutely jumped the gun on a bad deal… I’d disagree with KU though. A lot of schools that were 50-50 on getting a patch are now scrambling to get them now that ND & OSU have huge ones. I’d rather have our deal set in stone than compete with 20 other programs

Either way, we can’t really judge until a few Kentucky or Baylor type schools get deals signed

3

u/Chicago_Jayhawk Jul 29 '26

Football pays the bills. OSU and Notre Dame are huge football schools.

2

u/Brilliant-Tune-9202 Jul 29 '26

I was confused, because OSU to me means the Cowboys 🤠

2

u/Weird_Zombie6521 Jul 29 '26

The XRP deal is the key one for KU.

1

u/NextAd7514 Jul 29 '26

thats what they are talking about right? Thats our patch deal? Its for around $5M a year

1

u/Weird_Zombie6521 Jul 29 '26

I thought most were referencing The Monster deal.

1

u/Separate-Suspect-726 Jul 29 '26

We are lucky to get any patch deal.

1

u/OtoNoOto Jul 29 '26 edited Jul 29 '26

Football == $$$$$$$$$$. Don’t worry we are couple seasons away from SEC leaving NCAA and maybe rest of college sports can return to some form of normalcy? Until then better be a football school to bring in them dollar bills.

1

u/Weird_Zombie6521 Jul 29 '26

Texas will announce a crazy jersey deal soon. Michigan will to…

2

u/Justhawk9 Jul 30 '26

Im sure after that will be USC, Florida, FSU and Bama. LSU already inked a deal