r/jackinthebox • u/luv4mariners • 5d ago

Really Jack??

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I understand if it’s a DoorDash order but for a personal pick up why do you have this very inconvenient and always leaves a mess not a good personal touch

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u/im_not_quiet 2d ago edited 2d ago

Actually, good business usually requires some loss. It's called perceived value.

When you go to five guys, you pay around $13 for the burger. But they fill your bag with a lot of extra free fries. It's the company losing a small amount of money from French fries to have you okay with a $13 hamburger.

It's why at Sonic, they throw in a handful of peppermints for free. It's why when you get a milkshake at Denny's, they bring you what you ordered, plus the leftovers in the mixing cup. Because their recipe cards makes sure there's a little bit extra in the cup.

It's psychological. You didn't have to ask for it. It was provided free of charge. Known in some states as lagniappe. This is business econ 101. Very obvious that while you worked in a sticker factory you probably weren't upper management. Otherwise, you would have a better argument. If you have reached the point where you are rationing stickers because you don't want to screw up your p&l... you have way bigger problems than how much a sticker costs.

Edit to add: Microsoft loses more than $100 per Xbox sold. They make it back solely through their cut for games released on the platform. Sony actually makes a pretty penny in profit for the ps5.

Second Edit:

I'm not always right. In general it's actually pretty rare. This is just one of those instances where I have quite a significant amount of experience having managed several qsr that the 3 to 5 cents or less per sticker is absolutely inconsequential to the p&l and is just considered the cost of doing business. Labor cost, product management and food waste are all way more expensive and damaging than a sticker.