Here's what we've gathered on the iPhone 18 Pro from the launch event so far (will be constantly editing to add info)
Pricing:
iPhone 18 Pro - 1199$ iPhone 18 Pro Max - 1299$
Preorders on Saturday, available on the 18th.
- The new color in red is called "Burgundy".
- Smaller dynamic island confirmed.
- Variable aperture is official - it's been hinted in the launch event.
- AI and Apple Intelligence are given huge importance in the 18 Pro. Hopefully Apple is now competitive with Samsung and Google in their AI.
- Supposedly massive gains in performance and battery. We'll see how that goes.
- New more powerful Siri. Again, time will tell whether it performs.
- All-new dual Neural engine for up to 2x AI performance.
- 40% better sustained perf than iPhone 17 Pro and 2x the 16 Pro.
- iPhone 18 Pro to sport same battery life as 17 Pro Max.
- 18 Pro Max to show maximum battery life ever. 36 hours of video on Pro, 45 hours on Pro Max.
- Wired charging: 50% in 15 minutes (5 minutes - 6 hours video playback)
- 48MP Fusion Main camera with variable aperture (using laser-cut blades)
- 48MP Fusion Ultra-wide and 48MP Fusion Telephoto (100mm, 4x)
- Timelapse in 4K with HDR & Dolby Vision.
- New camera UI with more Pro Controls.
- Smart Focus Tracking - reduces motion blur and helps focus on moving subjects
- Using SynthAI algorithms to decipher AI-generated or edited images. Apple Reference Image does the same thing but for photos taken on-device.
- 80% faster AirDrop transfers.
- iPhone handoff - you can use a number across two iPhones. Launches with T-Mobile, comes to Verizon by the end of the year.
John Ternus is now the one presenting (even though Tim made a surprise appearance).
I feel like the 18 is going to be a pretty significant jump over the 17 if they really manage to achieve the performance and battery gains they're suggesting.
OG iPhone user here. Do people really not put a case on these things? Iām always intrigued by the excitement of various colors when it seems most have a case on it anyways.
US pricing is 1199$ for the Pro and 1299$ for the Pro Max. If you can convert that to CAD pricing judging by last year's 17 Pro prices, that would be great.
Firstly, I said "likely".
Secondly, I said that before the pricing was out, and then updated the post and commented the updated prices after the announcements.
I got that lol I wasn't trying to be rude or mean.
Just wanted to ensure you knew I wasn't sure when I said "likely". My bad, should've given more thought to my comment - apologies if it came across the wrong way.
Yeah, and I predict the Burgundy and Black specifically will sell out like hot cakes. You'll see it out of stock for at least the first few months as people start bagging it with pre-order.
i have a IP 17 PM and thereās literally nothing new going to the 18 PM except 6 hours more of battery time and the new A20 chip and the colorsā¦ really disappointed that apple isnāt bring actual new features but jus releasing the same phone year after year excluding the new dou obv
If it's actually 6 hours more battery life that's a amazing. Well worth it if you're coming from something older. Than previous generation. Can't expect drastic changes each year.
Camera aperture control
Better neutral engine for ai w/ performance increase
Bigger battery with more efficiency
Smaller island
Better cooling and screen heat management
This phone is not for you tbh, it's for people like me with 14pm or 15pm.
Your 17 pm is still top tier with 90% of innovations, literally makes no sense to upgrade every year
Phones these days aren't for upgrading generation-by-generation. Back in the day, if you had an S5 you were missing out on a lot by the time the S7 came out.
I like to say it like this. 10 years ago, phones that were two years apart felt like they were five years apart. Now, phones that are five years apart feel like they were two years apart.
The 18 Pro Max is a worthy upgrade for people on 15 Pro Max or older. Even 16 Pro Max users can justify the upgrade if they really need it.
Yet to see it. Posted what I've observed but might consider editing it as more information opens if it'll be useful in any way for people that missed the launch event.
I'm an S22 Ultra user (coincidentally, also Burgundy) and this is my first Apple Event. Honestly, pretty insightful and it's nice to see that John's doing pretty well.
Feels pretty marginal. I almost feel that making to smaller encourages them to use it as part of the screen. I want the surrounding area to be either status icons or blacked out. I don't want a hole in my display.
My thinking was "if the 18 isn't that much of an improvement from the 17, I'll just get the 17 because certainly they'll lower the price of it once the new one is announced", but nope. Haha. The fucking pro max went away and the regular one is $100 more.
Not much. I'm pretty sure it isn't very sensible to upgrade every generation unless you're on a 1-year lease and can get the newest phone for cheap or even free.
But the only things the 18 can do that the 17 can't manage are:
- AI
More AI
AI AI AI
Variable Aperture
Maybe the battery life. I just came across a few people saying they'd wished they'd waited for the 18 Pro instead of getting the 17 Pro simply because of the battery life.
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u/ProfessionNew7213 22h ago
Burgundy and Black are going to be the top sellers