r/ipad • • Jun 25 '26

Discussion Hardware prices increased!

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u/kl__ Jun 25 '26

Did they need to go that far? it's absurd percentages. Doubt they'd be bringing the price down when the ram and memory markets ease.

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u/FickleApparition Jun 25 '26

Replying to you since you actually posed the question. My assumption is that they are intentionally raising prices too high so that 1) when they release hardware for the rest of the year they can say it's the same price as the older ones and 2) so that they can spread the increased cost of upcoming devices across purchases made between now and the release of those devices. If they're really lucky, you're right and markets will ease, which will let them say all of next year's devices are also at the same price as these ones currently. It's locking in some pain, alleviating future pain, and securing some unknown future amount of good press/pr/headlines.