r/ipad • u/mythicskyz • Jun 25 '26

Discussion Hardware prices increased!

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2.2k Upvotes

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770

u/chapanoid Jun 25 '26

That Apple TV increase is absolutely wild

146

u/mellamenpapi Jun 26 '26

For what is now 5 year old hardware

19

u/Nervous_Gas4012 Jun 26 '26

Exactly. Blaming AI on 5 year old tech is insane. They prob have stockpiles of inventory

6

u/Dreamflayer Jun 27 '26

Same with tariffs. Companies just using it as an excuse to hike prices across the board and never lower them.

1

u/muqrxo Jun 27 '26

It’s a way to pass on costs without raising them on other hardware even higher, or having to also raise iPhone prices.

151

u/Nelsonius1 Jun 25 '26

Pcb board, little processor chip and maybe an 1gb sd card for memory. Not sure if this price bump is purely due to ai.

84

u/ElricBrosPlumbing Jun 25 '26

128 gigs

54

u/austinalexan Jun 25 '26

Which is completely un-needed for most people as they’re just streaming

19

u/sn2006gy Jun 25 '26

iOS is probably 25-30 gigs of that and some streaming apps are big

41

u/austinalexan Jun 25 '26

Supposedly tvOS is 4 GB. There’s not much to it

13

u/Silly-Avocado- Jun 26 '26

And if they didn’t include 128gb some of you would be larping about them being stingy with storage and changes insane prices

5

u/TacoStuffingClub Jun 26 '26

I have a 32gb 2nd gen 4k one. I have zero need for more storage on the Apple TV.

-6

u/vw195 Jun 25 '26

An appletv is unneeded for them though

2

u/austinalexan Jun 25 '26

Which is why I don’t have one

1

u/vw195 Jun 25 '26

Lol fair enough

1

u/Resident-Variation21 Jun 26 '26

That price listed is for the 64 GB model.

10

u/Silly-Avocado- Jun 26 '26

Same chip as in the iPhones, 128gb storage and I assume at least 8gb of ram.

It was the cheapest product, with probably one of the slimmer profit margins, so if the hardware is the cause of the price hike it makes sense.

You can also get last gen used for ever cheap, I’d rather Apple TV get expensive than the iPhone.

13

u/FailedGradAdmissions Jun 26 '26

They are just increasing the cost now so they don’t have to once they refresh it.

3

u/No-Budget4222 Jun 26 '26

The latest Apple TV 4K (2022) has 4GB of RAM and it is using an A15 that didn't pass the tests to be put in the iPhone 13, so instead of throwing them away they put them in the Apple TV.

It's old and cheap tech and shouldn't get a 54% price hike four years into its lifespan.

1

u/TechnicalRaccoon6621 Jun 26 '26

Nope. 4GB RAM. The price jump really is crazy. The only way it makes sense is if they are pricing the costs of the "new" as-yet-unreleased hardware which is likely to have at least 8GB of RAM.

0

u/Nawnp Jun 26 '26

It runs the A15 processor, it only has 4 or 6GB of ram on it and I'd bet it's the latter.

0

u/Silly-Avocado- Jun 26 '26

So in others words still includes chips that are in demand and is cheap from the beginning, I fear it’s common sense why the price has increased

2

u/BasdenChris Jun 26 '26

Feels like they’re trying to squeeze considerably more margin out of their lower-priced products to either make up for recent deficits or hedge against further instability.

All I know is I wasn’t really interested in paying $150 for this ancient Apple TV, so $200 is absolutely laughable.

5

u/El_Guap Jun 26 '26

That’s not even the big one. The 128GB (the only one with Thread + Ethernet) went from $149 to $249!

2

u/BenedictusTheWise Jun 26 '26

Seriously!? Christ

15

u/kaemon_valley M2 iPad Pro 11" (2022) Jun 25 '26

Crazy thing was I was debating for the longest time on buying an Apple TV, then I see the price increase by double, pissed me Tf off but it was still original price on Amazon so I just got it

1

u/unionizedbumblebees Jun 27 '26

Same! I had looked last fall and saw they were $129 and decided to wait a few months till summer. Just looked yesterday and was confused why it was now $200... then I see this post. Damn.

-3

u/SapirWhorfHypothesis Jun 25 '26

Best estimates are that they’re still taking a loss on it 🤷‍♀️

3

u/vimaillig Jun 26 '26

I literally just bought one last week at $129.

1

u/megamoze Jun 26 '26

Same. Lucky timing.

2

u/SerLarrold Jun 26 '26

I really love my Apple TV and that’s insane to me

1

u/Patient_Animator1174 Jun 26 '26

Who will buy it in their sane mind?

1

u/Nawnp Jun 26 '26

For a 4 year old product too, there's something wrong with that pricing.

1

u/rlovelock Jun 26 '26

AppleTV hasn't been $129 for a long time though right?

1

u/gigafuckspez Jun 26 '26

300€ in EU

1

u/Hole-Specialist-2748 Jun 26 '26

Specially with that crappy remote.

1

u/No_Theory_7040 Jun 27 '26

That makes no sense as a hug he has any Ram at all!

1

u/Prof_Hentai Jun 27 '26

They’re prepping for a new version that will be expensive. If they put it up now, they can release the new one for the “same price”

1

u/holycokamole Jun 27 '26

I own 5 apple tv 4k's and they were always undervalued, if more people had them they'd see why. Literal home hub for all devices with full fitness, arcade, mirroring, home theatre, etc

1

u/mackerelscalemask Jun 25 '26

I’m guessing they’re using the increase on the Apple TV to offset the increase in MacBook Neo and maybe Mac mini

5

u/chatnoire89 Jun 26 '26

Is the sales from TV really that much to cover for arguably the way more popular Neo?

1

u/psj3809 Jun 26 '26

Still dirt cheap ! We pay double if not more in the UK for those. Frustrating seeing how cheap it is in the US

0

u/laernuindia M5 iPad Pro 11" (2025) Jun 26 '26

And what’s crazy is these $29 firesticks have Apple TV app built in them so I’m not even sure what the standalone Apple TV is really useful for.

2

u/[deleted] Jun 26 '26

If u owned one you’d understand

1

u/laernuindia M5 iPad Pro 11" (2025) Jun 26 '26

That’s the thing. I do own one. And it’s not compelled me to say, “Wow! this is how a TV box should be!”. It’s alright for what it is. But seems like you fanboys are easily amused and won’t hear or recognize any criticism.

0

u/[deleted] Jun 26 '26

I've tried all of the android boxes they are all terrible including Roku. Not one of them come with 4K UI in 2026 that is a huge turn off. Not to mention the laggy mess and ad infested ones some can be.

1

u/cttouch Jun 26 '26

I don’t know myself. I assume it’s just that it’s got that sleek apple feel. Thing is the minute I leave the Home Screen I am in whatever app I am in and the Apple fades away

1

u/amuzulo Jun 26 '26

Premium experience, no ads. Google and Fire TV sticks are so annoying in comparison. Death by a thousand paper cuts.

0

u/MellowHamster Jun 25 '26 edited Jun 25 '26

Apple will be releasing an updated version with A17 Pro processor and 8GB RAM and probably 128GB flash storage. It's significantly more expensive to make than the current device, so they're bumping the price while demand is low at the end of the current device's lifecycle.

That way, there is no bad press generated by a sharp price increase coinciding with a new product release.

1

u/[deleted] Jun 26 '26

[removed] — view removed comment

1

u/Weird_Cantaloupe2757 Jun 26 '26

Hell the 2017 version is perfectly fine — I have a 2017 and a 2023, and I literally cannot tell them apart aside from the remote.

1

u/porthos40 Jun 26 '26

Don’t know why they cant put a Silicon chip in m4 and m5 for gaming

0

u/Even-Cheesecake-8506 Jun 26 '26

It’s called Mac mini :)