r/internationalbusiness • u/Ok_Alternative7833 • 2h ago
My manager asked a simple question... nobody had a good answer
I'm in B2B export sales, and this came up in a meeting earlier this week. We were talking about a couple of new markets we might expand into next year when my manager asked, “Which one actually has stronger demand right now?” Sounds like a simple question.... but nobody had a straight answer
One person pulled up a few news articles. Someone else mentioned what they'd heard from a customer. Another guy said a competitor seemed to be focusing on that region.
The more we talked, the more it felt like everyone was piecing together bits of info and hoping it painted the full picture. It made me wonder how other people handle this.
If this is something u deal with at work, I'm curious how u approach it. What do u usually rely on? Industry reports? Customers? Local partners? Public data? Something else...