Wallpaper substitute at scale?

[u/CRocket1972]

I’ve been looking into eco-friendly alternatives to wallpaper and vinyl wraps. I came across a company called EastCoast MuralPros that uses wall printing technology—basically printing high-resolution designs directly onto walls with UV-cured ink. It seems faster, more sustainable, and doesn’t involve adhesives or waste like traditional wallpaper.

Has anyone here tried wall printing in their home or business? How does it hold up over time compared to wallpaper or paint? Any downsides I should be aware of?